Transcript of a discussion on how an ecosystem approach brings improved healthcare informatics
outcomes thanks to using advanced big data and analytics.
Listen to the podcast. Find it on iTunes. Get the mobile app. Download the transcript. Sponsor: Hewlett Packard Enterprise.
Dana Gardner: Welcome to the next edition of the
BriefingsDirect Voice of the Customer podcast series. I’m Dana Gardner, Principal Analyst at Interarbor Solutions, your host and
moderator for this ongoing discussion on digital transformation success stories.
Please stay with us as we learn how agile businesses are fending off disruption
-- in favor of innovation.
Our next
business transformation use-case discussion focuses on how an ecosystem
approach brings about improved healthcare informatics outcomes. We will now learn how
a Philips Healthcare Informatics and Hewlett Packard Enterprise (HPE)
partnership creates new solutions for the global healthcare market and
provides better health outcomes for patients.
 |
| Heemskerk |
Here to explain how companies tackle the complexity of solutions
delivery in healthcare by using advanced big data and analytics is Martijn Heemskerk,
Healthcare Informatics Ecosystem Director for Philips, based in Eindhoven,
the Netherlands. Welcome, Martijn.
Martijn Heemskerk: Thank you for having me.
Gardner: Why are partnerships so important in
healthcare informatics? Is it because there are clinical considerations
combined with big data technology? Why are these types of solutions
particularly dependent upon an ecosystem approach?
Partner up
Heemskerk: It’s exactly as you say, Dana. At Philips we are very strong at developing clinical solutions for our customers. But nowadays those solutions also require an IT infrastructure layer underneath to solve the total equation. As such, we are looking for partners in the ecosystem because we at Philips recognize that we cannot do everything alone. We need partners in the ecosystem that can help address the total solution -- or the total value proposition -- for our customers.
Gardner: I'm sure it varies from region to
region, but is there a cultural barrier in some regard to bringing cutting-edge
IT in particular into healthcare organizations? Or have things progressed to where
technology and healthcare converge?
The level of healthcare and the type of solutions that you offer to different countries may vary. But many of the challenges that hospitals everywhere are going through are similar.
Heemskerk: Of course, there are some countries that
are more mature than others. Therefore
the level of healthcare and the type of solutions that you offer to different
countries may vary. But in principle, many of the challenges that hospitals everywhere
are going through are similar.
Some of the
not-so-mature markets are also trying to leapfrog so that they can deliver different
solutions that are up to par with the mature markets.
Gardner: Because we are hearing a lot about
big data and edge computing these days, we are seeing the need for analytics at
a distributed architecture scale. Please explain how big data changes healthcare.
Big data value add
Heemskerk: What is very interesting for big
data is what happens if you combine it with value-based care. It's a very
interesting topic. For example, nowadays, a hospital is not reimbursed for
every procedure that it does in the hospital – the value is based more on the
total outcome of how a patient recovers.
This means that more analytics need to be gathered across different elements of the process chain before reimbursement will take place. In that sense, analytics become very important for hospitals on how to measure on how things are being done efficiently, and determining if the costs are okay.
This means that more analytics need to be gathered across different elements of the process chain before reimbursement will take place. In that sense, analytics become very important for hospitals on how to measure on how things are being done efficiently, and determining if the costs are okay.
Gardner: The same data that can used to be
more efficient can also be used for better healthcare outcomes and
understanding the path of the disease, or for the efficacy of procedures, and
so on. A great deal can be gained when data is gathered and used properly.
Heemskerk: That is correct. And you see, indeed,
that there is much more data nowadays, and you can utilize it for all kind of
different things.
Learn
About HPE
That
Drive Healthcare and Life Sciences
Gardner: Please help us understand the relationship between your organization and HPE. Where does your part of the
value begin and end, and how does HPE fill their role on the technology side?
Healthy hardware relationships
Heemskerk: HPE has been a highly valued
supplier of Philips for quite a long time. We use their technologies for all
kinds of different clinical solutions. For example, all of the hardware that we
use for our back-end solutions or for advanced visualization is sourced by HPE.
I am focusing very much on the commercial side of the game, so to speak, where
we are really looking at how can we jointly go to market.
As I said,
customers are really looking for one-stop shopping, a complete value proposition,
for the challenges that they are facing. That’s why we partner with HPE on a holistic
level.
Gardner: Does that involve bringing HPE into
certain accounts and vice versa, and then going in to provide larger solutions together?
Heemskerk: Yes, that is exactly the case,
indeed. We recognized that we are not so much focusing on problems related to just
the clinical implications, and we are not just focusing on the problems that
HPE is facing -- the IT infrastructure and the connectivity side of the value chain. Instead, we are really looking at the problems that the C-suite-level healthcare
executives are facing.
How do you align all of your processes so that there is a more optimized process flow within the hospitals?
You can think about healthcare industry consolidation, for
example, as a big topic. Many hospitals are now moving into a cluster or into a
network and that creates all kinds of challenges, both on the clinical
application layer, but also on the IT infrastructure. How do you harmonize all
of this? How do you standardize all of your different applications? How do you
make sure that hospitals are going to be connected? How do you align all of your
processes so that there is a more optimized process flow within the hospitals?
By addressing
these kinds of questions and jointly going to our customers with HPE, we can improve
user experiences for the customers, we can create better services, we have
optimized these solutions, and then we can deliver a lot of time savings for
the hospitals as well.
Learn
About HPE
That
Drive Healthcare and Life Sciences
Gardner: We have certainly seen in other
industries that if you try IT modernization without including the larger
organization -- the people, the process, and the culture -- the results just aren’t
as good. It is important to go at modernization and transformation,
consolidation of data centers, for example, with that full range of inputs and
getting full buy-in.
Who else
makes up the ecosystem? It takes more than two players to make an ecosystem.
Heemskerk: Yes, that's very true, indeed. In
this, system integrators also have a very important role. They can have an
independent view on what would be the best solution to fit a specific hospital.
Of course,
we think that the Philips healthcare solutions are quite often the best,
jointly focused with the solutions from HPE, but from time to time you can be partnering
with different vendors.
Besides
that, we don't have all of the clinical applications. By partnering with other
vendors in the ecosystem, sometimes you can enhance the solutions that we have
to think about; such as 3D solutions and 3D printing solutions.
Gardner: When you do this all correctly,
when you leverage and exploit an ecosystem approach, when you cover the bases
of technology, finance, culture, and clinical considerations, how much of an
impressive improvement can we typically see?
Saving time, money, and people
Heemskerk: We try to look at it customer by
customer, but generically what we see is that there are really a lot of savings.
First of
all, addressing standardization across the clinical application layer means
that a customer doesn't have to spend a lot of money on training all of its
hospital employees on different kinds of solutions. So that's already a big
savings.
Secondly,
by harmonizing and making better effective use of the clinical applications,
you can drive the total cost of ownership down.
Thirdly, it
means that on the clinical applications layer, there are a lot of efficiency benefits
possible. For example, advanced analytics make it possible to reduce the time
that clinicians or radiologists are spending on analyzing different kinds of
elements, which also creates time savings.
Gardner: Looking more to the future, as
technologies improve, as costs go down, as they typically do, as hybrid IT
models are utilized and understood better -- where do you see things going next
for the healthcare sector when it comes to utilizing technology, utilizing
informatics, and improving their overall process and outcomes?
Learn
About HPE
That
Drive Healthcare and Life Sciences
Heemskerk: What for me would be very
interesting is to see is if we can create some kind of a patient-centric data file
for each patient. You see that consumers are increasingly engaged in their own
health, with all the different devices like Fitbit, Jawbone, Apple Watch, etc. coming
up. This is creating a massive amount of data. But there is much more data that
you can put into such a patient-centric
file, with the chronic diseases information now that people are being monitored
much more, and much more often.
If you can have a chronological view of all of the different touch points that the patient has in the hospital, combined with the drugs the patient is using etc., and it’s all in a patient-centric file – it will be very interesting.
If you can
have a chronological view of all of the different touch points that the patient
has in the hospital, combined with the drugs that the patient is using etc., and
you have that all in this patient-centric
file -- it will be very interesting. And everything, of course, needs to be
interconnected. Therefore, Internet of Things (IoT) technologies will become
more important. And as the data is growing, you will have smarter algorithms
that can also interpret that data – and so artificial intelligence (AI) will
become much more important.
Gardner: I’m afraid we’ll have to leave it
there. We have been exploring how an ecosystem approach brings improved
healthcare information benefits. And we have also learned how a Philips
Healthcare Informatics and Hewlett Packard Enterprise partnership combines
forces to take create new solutions in the global healthcare field.
Please join
me in thanking our guest, Martijn Heemskerk, Healthcare Informatics Ecosystem
Director for Philips, based in Eindhoven, the Netherlands. Thank you, sir.
Heemskerk: Thank you, very much, Dana, for
having me.
Gardner: And a big thank you as well to our audience for
joining this latest BriefingsDirect Voice of the Customer digital
transformation success story. I’m Dana Gardner, Principal
Analyst at Interarbor Solutions, your host for this ongoing series of Hewlett
Packard Enterprise-sponsored interviews. Thanks again for listening, and do please
come back next time.
Listen to the podcast. Find it on iTunes. Get the mobile app. Download the transcript. Sponsor: Hewlett Packard Enterprise.
Transcript of a discussion on how an ecosystem approach brings improved healthcare informatics
outcomes thanks to using advanced big data and analytics. Copyright
Interarbor Solutions, LLC, 2005-2017. All rights reserved.
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