Thursday, May 03, 2012

Ariba Network Helps Cox Enterprises Manage Procurement Across Six Different ERP Systems

Transcript of a sponsored BriefingsDirect podcast on how eProcurement helped Cox Enterprises get a better handle on indirect spend.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: Ariba.

Dana Gardner: Hello and welcome to a special BriefingsDirect podcast series coming to you from the 2012 Ariba LIVE Conference in Las Vegas. We're here to explore the latest in cloud-based collaborative commerce and learn how innovative companies are tapping into the networked economy.

We'll see how they are improving their business productivity along with building far-reaching relationships with new partners and customers.

Our next innovator interview focuses on Cox Enterprises, a major communications, media, and automotive services company, with revenues of nearly $15 billion and more than 50,000 employees, and with major subsidiaries, including Cox Communications, Manheim, Cox Media Group, and AutoTrader.com.

We'll learn how Cox, through the Ariba Network, manages multiple ERP systems for an improved eProcurement strategy and has moved toward more efficient indirect spend efforts to improve ongoing operations and drive future growth.

To hear more about how they have done this, we're here with Brooke Krenn, the Senior Manager of Procurement Systems for Cox Enterprises, based in Atlanta. [Disclosure: Ariba is a sponsor of BriefingsDirect podcasts.]

Welcome to BriefingsDirect.

Brooke Krenn: Thanks, Dana. Great to be with you.

Gardner: I am glad you could join us. Let me ask you first about these multiple ERP systems. I think that's pretty common. A lot of organizations either have organically developed multiple systems for different groups or, for merger and acquisition reasons, have different ERP. How has that been a challenge, when it comes to procurement?

Krenn: We have six separate ERP systems. Cox is a very interesting company in that our business units are very diverse and very unique. Across four divisions and our holding company we have those six ERP systems.

So with that, obviously, there are a lot of challenges. There's not a lot of common ground, when it comes to purchasing. Across those six ERP systems we needed some way to drive consistency, as we focused on really capitalizing on our indirect spend across all the business units.

Gardner: Let’s hear a bit more about the scale of your operation as a very large company. Tell me about your position and the depth and breadth of the procurement activities that you are responsible for?

Procurement systems team

Krenn: My team is the Procurement Systems Team. We fall under supply chain in Cox Enterprises. I have a team of three, and we manage our eProcurement platform, with which we do about $50 million year-end POs, and average about 1,500 POs a month. We also manage our P-Card program, which is about $130 million a year in spend, and also our fuel card program, which is about $50 million a year.

Gardner: I briefly described what Cox is and does, but maybe you could fill that out a little bit. It’s a very large organization with a fairly diverse group of products and services.

Krenn: All across the United States our Cox Communications division is the cable Internet telephone. We have Manheim, which is the wholesale car industry. AutoTrader.com, which hopefully a lot of your listeners are familiar with or maybe even used in the past, is an online form for buying and selling used as well as new vehicles. Also our Cox Media Group, which is our TV stations, radio stations, and newspapers, are all throughout the U.S.

Gardner: So with 50,000 employees, that’s a lot of indirect procurement to keep them productive and engaged. Back to the whole issue of procurement. What’s been your story? What have you been doing for the past few years, and why has that been important in the way in which you've used Ariba to accelerate your benefits?

Krenn: Historically, our spend, specifically the indirect spend, has been all over the place. We haven’t had a lot of visibility into that spend and haven’t had a consistent manner in which we purchased.

Ariba was one of the top contenders, simply because of the user experience was most important to us, and also how quickly we could implement it.



We had an eProcurement solution for about 10 years. We were on that software for a decade, and it was just very dated. It wasn't supported very well. We knew it was time to make that change. Where we were in the economy, everyone was looking at the most logical places to save time and money and to become more efficient. Obviously, procurement was one of those areas where we could do very quickly.

We knew the first step was replacing the software that we did have. Immediately, Ariba was one of the top contenders, as we looked for a new solution, simply because of the user experience was most important to us, and also how quickly we could implement it.

Gardner: So you’re going from an on-premises software installed affair to now more of a software-as-a-service (SaaS) and cloud affair. Was that something that was difficult or something you were looking forward to?

Krenn: Moving to the cloud in an on-demand solution was great for us. Having the on-premises software in the past, any time there was an upgrade or an update, we had to be sure IT knew about it and we scheduled the time on a night or a weekend. We had to call on resources internally within the company. So it was very exciting for us to move to an on-demand solution and all of the technology that was available with that.

Gardner: Let’s hear more about what this has done for you, not just in terms of savings, but in terms of productivity and agility. How have the users adapted to this, and what has it brought to them in terms of a business benefit?

A great change

Krenn: For the users, it's been a great change, because now they consistently know there's one place to go. When they need to order office supplies, when they need to order something for their break room, when they need to order business cards, they know where to go. In all of our divisions and all of our locations, employees want to do the right thing. They want to purchase the right way. A lot of times they're just not sure of what to do.

So with this implementation of a new tool, we were able to really drive them in the right direction, and it was an easy solution for them. It was easy for us to implement, and it's been very easy for our end users and our employees to adopt.

Gardner: Has that, in fact, translated into other metrics of success that you could describe for us. Maybe they're hard numbers, like dollar savings, or maybe they’re the ability to find better products that suit your constituents' needs when they’re in a certain new or interesting activity?

With this implementation of a new tool, we were able to really drive them in the right direction, and it was an easy solution for them.



Krenn: Probably one of the biggest wins for us has been just driving compliance against our contracts. We’re able to see very easily now when a location or a business unit within one of the divisions is purchasing off-contract or when they're not utilizing one of our preferred or negotiated suppliers. That's probably been the biggest win for us.

Gardner: How often does that happen? Have you been able to effectively reduce how often that happens? And what does that mean when you can get everyone on the same page?

Krenn: We have the visibility now to see very quickly within our P2P tool and also within our spend management tool to see where this spend is taking place and able to reach out directly to those locations or to those employees that are purchasing off-contract. Obviously, the more purchasing power we have, the more spend we are driving to these contracts, the better our pricing is going to be going forward.

Gardner: How about for folks who might be thinking about a different eProcurement strategy, recognizing that they also have multiple ERP systems? Tell us a bit what you suggest, particularly on how you bridged those multiple ERP systems with this new sort of centralized strategy?

Unconventional

Krenn: We went about implementing our new P2P solution a bit unconventionally, you could say. About 98 percent of our transactions are actually on a supplier card -- a P-Card model, which has just been tremendously successful for us. With that, we didn't have to integrate directly into our six separate ERPs because our payment method is with that supplier card.

Ease of implementation was one of the biggest wins. Also with that is the ease of use for the end user. There's no reconciliation for them at the end of the month. We’re taking care of all of that GL coding information, all of the approvals, upfront.

The supplier card model, again, has been great on the end user side as well as on the AP reconciliation side.

Gardner: We’ve been talking about how Cox Enterprises, through the Ariba Network, has gained insight and control over its procurement and instituted a strategic approach to eProcurement with their indirect spend efforts.

Ease of implementation was one of the biggest wins. Also with that is the ease of use for the end user.



I'd like to thank our guest. We’ve been here with Brooke Krenn. She is the Senior Manager of Procurement Systems at Cox Enterprises. Thanks so much.

Krenn: Thanks so much, Dana.

Gardner: And thanks to our audience for joining this special podcast coming to you from the 2012 Ariba LIVE Conference in Las Vegas.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of Ariba-sponsored BriefingsDirect discussions. Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: Ariba.

Transcript of a sponsored BriefingsDirect podcast on how eProcurement helped Cox Enterprises get a better handle on indirect spend. Copyright Interarbor Solutions, LLC, 2005-2012. All rights reserved.

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Thursday, April 26, 2012

Case Study: Strategic Approach to Disaster Recovery and Data Lifecycle Management Pays Off for Australia's SAI Global

Transcript of a sponsored podcast on how compliance services provider SAI Global successfully implemented a disaster recovery project with tools from VMware.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and you’re listening to BriefingsDirect.

Today, we present a sponsored podcast discussion on how business standards and compliance services provider SAI Global has benefited from a strategic view of IT enabled disaster recovery (DR).

We'll see how SAI Global has brought advanced backup and DR best practices into play for its users and customers. We will further learn how this has not only provided business continuity assurance, but it has also provided beneficial data lifecycle management and virtualization efficiency improvement.

Here to share more detail on how standardizing DR has helped improve many aspects of SAI Global’s business reliability, please join me now in welcoming Mark Iveli, IT System Engineer at SAI Global, based in Sydney, Australia. Welcome to BriefingsDirect, Mark. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Mark Iveli: Hi, Dana. Thanks for having me.

Gardner: My pleasure. Let’s start from a high level. What do you think is different about DR, the requirements for doing good DR now versus five years ago?

Iveli: At SAI Global we had a number of business units that all had different strategies for their DR and different timings and mechanisms to report on it.

Through the use of VMware Site Recovery Manager (SRM) in the DR project, we've been able to centralize all of the DR processes, provide consistent reporting, and be able to schedule these business units to do all of their testing in parallel with each other.

So we can make a DR session, so to speak, within the business and just run through the process for them and give them their reports at the end of it.

Gardner: It sounds like a lot of other aspects of IT. Things had been done differently within silos, and at some point, it became much more efficient, in a managed capacity, to do this with a strategic perspective, a systems-of-record perspective. Does that make sense?

Complete review

Iveli: Absolutely. The initiative for DR started about 18 months ago with our board, and it was a directive to improve the way we had been doing things. That meant a complete review of our processes and documentation.

When we started to get into DR, we handled it from an IT point of view and it was very much like an iceberg. We looked at the technology and said, "This is what we need from a technology point of view." As we started to get further into the journey, we realized that there was so much more that we were overlooking.

We were working with the businesses to go through what they had, what they didn’t have, what we needed from them to make sure that we could deliver what they needed. Then we started to realize it was a bigger project.

The first 12 months of this journey so far has been all around cleaning up, getting our documentation up to spec, making sure that every business unit understood and was able to articulate their environments well. Then, we brought all that together so that we could say what’s the technology that’s going to encapsulate all of these processes and documentation to deliver what the business needs, which is our recovery point objective (RPO) and for our recovery time objective (RTO).

Gardner: All right. Before we delve a bit deeper into what DR is doing for you and maybe tease out a bit more about this whole greater than the sum of the parts, tell us about SAI Global and your responsibilities and specifically how you got involved with this particular project.

When we started to get into DR, we handled it from an IT point of view and it was very much like an iceberg.



Iveli: I'm a systems engineer with SAI Global, and I've been with the company for three years. When the DR project started to gather some momentum, I asked to be a significant part of the project. I got the nod and was seconded to the DR project team because of my knowledge of VMware.

That’s how I got into the DR project. I've spent a lot of time now working with SRM and I've become a lot less operational. I've had a chance to be in front of the business and do a little bit of the BA work of IT to work with these business units and say, "This is what your application is doing and this is what we can see it’s doing through the use of Application Discovery Manager. Is this what you guys know your applications to do?"

We've worked through those rough edges to bring together their documentation. They would put it together, we would review it, we would all then sit around and agree on it, and put the information into the DR plans.

From the documentation side of things, I've worked with the project manager and our DR manager to say, "This is how we need to line up our script. This is how we need to create our protection grid. And this is how the inventory mappings are all going to work from a technical point in SRM."

Gardner: Just briefly, what is SAI Global about? Are you in the business of helping people manage their standards and provide compliance services?

Umbrella company

Iveli: SAI Global is an umbrella company. We have three to four main areas of interest. The first one, which we're probably most well-known for, is our Five Ticks brand, and that’s the ASIS standards. The publication, the collection, the customization to your business is all done through our publishing section of the business.

That then flows into an assurance side of the business, which goes out and does auditing, training, and certification against the standards that we sell.

We continue to buy new companies, and part of the acquisition trail that we have been on has been to buy some compliance businesses. That’s where we provide governance risk and compliance services through the use of Board Manager, GRC Manager, Cintellate, and in the U.S., Integrity 360.

Finally, last year, we acquired a company that deals solely in property settlement, and they're quite a significant section of the business that deals a lot with banks and convincing firms in handling property settlements.

So we're a little bit diverse. All three of those business sections have their own IT requirements.

Gardner: I suppose, like many businesses, your brand is super important. The trust associated with your performance is something you will take seriously. So DR, backup and recovery, business continuity, are top-line issues for you.

Because of what we do, especially around the property settlement and interactions with the banks, DR is critical for us.



Is there anything about what you've been doing as a company that you think makes DR specifically important for you, or is this just generally something you think all businesses really need to master?

Iveli: From SAI Global’s point of view, because of what we do, especially around the property settlement and interactions with the banks, DR is critical for us.

Our publishing business feels that their website needs to be available five nines. When we showed them what DR is capable of doing, they really jumped on board and supported it. They put DR as high importance for them.

As far as businesses go, everyone needs to be planning for this. I read an article recently where something like 85 percent of businesses in the Asia-Pacific region don’t have a proper DR strategy in place. With the events that have happened here in Australia recently with the floods, and when you look at the New Zealand earthquakes and that sort of stuff, you wonder where the businesses are putting DR and how much importance they've got on it. It’s probably only going to take a significant event before they change their minds.

Gardner: I was really intrigued, Mark, when you said what DR is capable of doing. Do you feel that there is a misperception, perhaps an under-appreciation of what DR is? What is this larger whole that you're alluding to that you had to inform others in your organization about?

Process in place

Iveli: The larger whole was just that these business units had a process in place, but it was an older process and a lot of the process was designed around a physical environment.

With SAI Global being almost 100 percent virtual, moving them into a virtual space opened their minds up to what was possible. So when we can sit down with the business units and say, "We're going to do this DR test," they ask if it will impact production. No, it won’t. How is it happening? "Well, we are going to do this, this, and this in the background. And you will actually have access to your application the way it is today, it’s just going to be isolated and fenced off."

They say, "This is what we've been waiting for." We can actually do this sort of stuff. They're starting to see and ask, "Can we use this to test the next version of the applications and can we test this to kind of map out our upgrade path?"

We're starting to move now into a slightly different world, but it has been the catalyst of DR that’s enabled them to start thinking in these new ways, which they weren’t able to do before.

Gardner: So being able to completely switch over and recover with very little interruption in terms of the testing, with very little downtime or loss, the opportunity then is to say, "What else can we do with this capability?"

It has been the catalyst of DR that’s enabled them to start thinking in these new ways, which they weren’t able to do before.



I have heard about people using it for migrations and for other opportunities to literally move their entire infrastructure, their virtual assets. Is that the sort of thing you're getting at -- that this is larger than DR? It’s really about being able to control, manage, and move your assets?

Iveli: Absolutely. With this new process, we've taken the approach of baby steps, and we're just looking to get some operational maturity into the environment first, before we start to push the boundaries and do things like disaster avoidance.

Having the ability to just bring these environments across in a state that’s identical to production is eye-opening for them. Where the business wants to take it is the next challenge, and that’s probably how do we take our DR plan to version 2.0.

We need to start to work with the likes of VMware and ask what our options are now. We have this in place, people are liking it, but they want to take it into a more highly available solution. What do we do next? Use vCloud Director? Do we need to get our sites in an active/active pairing?

However, whatever the next technology step is for us, that’s where the business are now starting to think ahead. That’s nice from an alignment point of view.

Gardner: Now, you mentioned that your organization is almost 100 percent virtualized. It’s my understanding from a lot of users as well that being highly virtualized provides an advantage and benefit when heading to DR activities. Those DR maturation approaches put you in a position to further leverage virtualization. Is there sort of a virtuous adoption pattern, when you combine modern DR with widespread virtualization?

Outside the box

Iveli: Because all of a sudden, your machines are just a file on a data store somewhere, now you can move these things around. As the physical technologies continue to advance -- the speed of our networks, the speed of the storage environments, metro clustering, long haul replication -- these technologies are allowing businesses to think outside of the box and look at ways in which they can provide faster recovery, higher availability, more elastic environments.

You're not pinned down to just one data center in Sydney. You could have a data center in Sydney and a data center in New Zealand, for instance, and we can keep both of those sites online and in sync. That’s couple of years down the track for our business, but that’s a possibility somehow through the use of more virtualization technology.

Gardner: Perhaps another way to look at it too would be that your investments to get to a high level of virtualization, server virtualization, pays back dividends, when you move to advanced DR, is that fair?

Iveli: Yes, that’s a fair comment, a fair way to sum it up.

Gardner: Tell us a little bit about your use of VMware vCenter SRM. What version are you using now and have you been progressing along rapidly with that?

Iveli: We've installed SRM 4.1 and our installation was handled by an outsource company, VCPro. They were engaged with us to do the installation and help us get the design right from a technical point of view.

Trying to make it a daily operational activity is where the biggest challenge is, because the implementation was done in a project methodology.



Trying to make it a daily operational activity is where the biggest challenge is, because the implementation was done in a project methodology. Handing it across to the operational teams to make it a daily operation, or a daily task, is where we're seeing some challenges. A new contract admin has come on board, and they don’t quite understand the environment. So they put a machine in the wrong spot, or some use of storage is provisioned and it’s not being replicated and it is designed for a P1 recovery ranking.

That’s what my role is now -- keeping the SRM environment tuned and in line with what the business needs. That’s where we're at with SRM.

Gardner: Certainly, the constant reliability and availability of all your assets, regardless of external circumstances, is the number one metric, but are there any other metrics during your journey, as you called it, that you can point to that indicate whether you have done this right, or what it pays back -- reliability certainly, but what else is there in terms of a measurement of success?

Iveli: That's an interesting question. When I put this to the DR team yesterday, the only real measurements that we have has been the RPO and the RTO. As long as all the data that we needed was being replicated inside the 15-minute timeframe, that was one of our measurements.

Timely manner

Through the use of the HP Enterprise Virtual Array (EVA) monitoring, we've been able to see and ensure that our DR tunnels are being replicated correctly and within a timely manner.

The other one was the RTO, which we have been able to measure by the report from SRM showing us the time it has taken to present the failover these machines. So we're very confident that we can meet both our RPO and RTO through the use of these metrics.

Gardner: Any advice for those listening in who are beginning their journey? For those folks that are recognizing the risks and seeing these larger benefits, these more strategic benefits, how would you encourage them to begin their journey, what advice might you offer?

Iveli: The advice would be to get hired guns in. With DR, you're not going to be able to do everything yourself. So spend a little bit more money and make sure that you get some consultants in like VCPro. Without these guys, we probably would have struggled a little bit just making sure that our design was right. These guys ensured that we had best practice in our designs.

Before you get into DR, do your homework. Make sure that your production environment is pristine. Clean it up. Make sure that you don’t have anything in there that’s wasting your resources.

Come around with a strong business case for DR. Make sure that you've got everybody on board and you have the support of the business.

Make sure that your production environment is pristine. Clean it up. Make sure that you don’t have anything in there that’s wasting your resources.



When you get into DR, make sure that you secure dedicated resources for it. Don't just rely on people coming in and out of the project. Make sure that you can lead people to the resource and you make sure that they are fully engaged in the design aspects and the implementation aspects.

And as you progress with DR, incorporate it as early as you can into your everyday IT operation. We're seeing that, because we held it back from our operations, just handing it over and having them manage the hardware and the ESX and the logical layers, the environment, they were struggling just to get their head around it and what was what, where should this go, where should that go.

And once it’s in place, celebrate. It can be a long haul. It can be quite a trying time. So when you finally get it done, make sure that you celebrate it.

Gardner: And perhaps a higher degree of peace of mind that goes with that.

Iveli: Well, you'll find out when you get through it, how much easier this is making your life, how much better you can sleep at night.

Gardner: Well, great. We've been talking about business standards and compliance provider, SAI Global, and how they have benefited from a strategic view of IT-enabled DR processes and methods.

I'd like to thank our guest, Mark Iveli. He is IT System Engineer at SAI Global. I appreciate your time, and it was very interesting. Thank you, Mark.

Iveli: Thank you.

Gardner: This is Dana Gardner, Principal Analyst at Interarbor Solutions. Thanks also to our audience for listening, and come back next time.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Transcript of a sponsored podcast on how compliance services provider SAI Global successfully implemented a disaster recovery project with tools from VMware.
Copyright Interarbor Solutions, LLC, 2005-2012. All rights reserved.

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Monday, April 16, 2012

Virtualization Simplifies Disaster Recovery for Insurance Broker Myron Steves While Delivering Efficiency and Agility Gains Too

Transcript of a sponsored BriefingsDirect podcast on how small-and-medium businesses can improve disaster recovery through virtualization, while reaping additional benefits.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and you’re listening to BriefingsDirect.

We now present a sponsored podcast discussion on how insurance wholesaler Myron Steves & Co. developed and implemented an impressive IT disaster recovery (DR) strategy.

We'll see how small business Myron Steves made a bold choice to go essentially 100 percent server virtualized in 90 days. That then set the stage for a faster, cheaper, and more robust DR capability. It also helped them improve their desktop-virtualization delivery, another important aspect of maintaining constant business continuity.

Based in Houston, Texas, and supporting some 3,000 independent insurance agencies in that region, with many protected properties in the active hurricane zone at the Gulf of Mexico, Myron Steves needs to have all sources up and available, if and when severe storms strike. To help those less fortunate, employees need to be operational from home, if necessary, when a natural disaster occurs. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

We'll learn how the IT executives at Myron Steves adopted an advanced DR and virtualization approach to ensure that it can help its customers -- regardless of the circumstances. At the same time, they also set themselves up for improved IT efficiency and agility for years to come.

Here to share in more detail on how a small- to medium-sized business (SMB) can modernize DR completely for far better responsiveness is Tim Moudry, Associate Director of IT at Myron Steves & Co. Welcome, Tim.

Tim Moudry: Hello. How are you doing, Dana?

Gardner: I am doing great. Thanks for being with us. We're also here with William Chambers, IT Operations Manager at Myron Steves. And welcome to you also, William.

William Chambers: Thanks. Hello. How are you?

Gardner: We're doing well. Tim, let me throw a first question out at you. Hurricane Ike, back in 2008, was the second costliest hurricane ever to make landfall in the U.S. and, fortunately, it was a near miss for you and your data center, but as I understand, this was a wake-up call for you on what your DR approach lacked.

What was the biggest lesson you learned from that particular incident, and what spurred you on then to make some changes?

Moudry: Before Hurricane Ike hit, William and I saw an issue and developed a project that we presented to our executive committee. Then, when Hurricane Ike came about, which was during this time that we were presenting this, it was an easy sell.

When Hurricane Ike came, we were on another DR system. We were testing it, and it was really cumbersome. We tried to get servers up and running. We stayed there to recover one whole day and never got even a data center recovered.

Easy sell


W
hen we came to VMware, we made a proposal to our executive committee, and it was an easy sell. We did the whole project for the price of one year of our old DR system.

Gardner: What was your older system? Were you doing it on an outsourced basis? How did you do it?

Moudry: We were with another company, and they gave us facilities to recover our data. They were also doing our backups.

We went to that site to recover systems and we had a hard time recovering anything. So William and I were chatting and thinking that there's got to be a better way. That’s when we started testing a lot of the other virtualization software. We came to VMware, and it was just so easy to deploy.

William was the one that did all that, and he can go on with that more later, but we just came to VMware and it became a little bit easier.

Gardner: Tell me about the requirements. What was it that you wanted to do differently or better, after recognizing that you got away with Ike, but things may not go so well the next time? William, what were your top concerns about change?

Chambers: Our top concerns were just avoiding what happened during Ike. In the building we're in in Houston, we were without power for about a week. So that was the number one cause for virtualization.

Number two was just the amount of hardware. Somebody actually called us and said, "Can you take these servers somewhere else and plug them in and make them run?" Our response was no.

Moudry: We were running 70 servers at the time.

Chambers: They were the physical servers.

Moudry: Yeah, so that was about four racks of servers.

Chambers: That was the lead into virtualization. If we wanted everything to be mobile like that, we had to go with a different route.

Gardner: So you had sort of a two-pronged strategy. One was to improve your DR capabilities, but embracing virtualization as a means to do that also set you up for some other benefits. How did that work? Was there a nice synergy between these that played off one another?

Chambers: Once you get into it, you think, "Well, okay, this is going to make us mobile, and we'll be able to recover somewhere else quicker," but then you start seeing other features that you can use that would benefit what you are doing at smaller physical size. It's just the mobility of the data itself, if you’ve got storage in place that will do it for you. Recovery times were cut down to nothing.

Simpler to manage


There was ease of backups, everything that you have to do on a daily maintenance schedule. It just made everything simpler to manage, faster to manage, and so on.

Gardner: I talk to large enterprises a lot and I hear about issues when they are dealing with 10,000 seats, but you are a smaller enterprise, about 200 employees, is that right?

Moudry: Yeah, about 200.

Gardner: And so for you as an SMB, what requirements were involved? You obviously don't have unlimited resources and you don't have a huge IT staff. What was an important aspect from that vantage point?

Chambers: It’s probably what any other IT shop wants. They want stability, up-time, manageability, and flexibility. That’s what any IT shop would want, but we're a small shop. So we had to do that with fewer resources than some of the bigger Exxons and stuff like that.

Moudry: And they don’t want it to cost an arm and a leg either.

Gardner: For the benefit of our listeners, let’s talk a little bit about Myron Steves. Tell us about the company, what you do, and why having availability of your phones, your email, and all of your systems is so important to what you do for your customers.

Moudry: We're an insurance broker. We're not a carrier. We are between carriers and agents. With our people being on the phone, up-time is essential, because they're on the phone quoting all the time. That means if we can’t answer our phones, the insurance agent down the street is going to go pick up the phone, and they're going to get the business somewhere else.

Now, we're trying to get more green in the industry, and we are trying to print less paper



Also, we do have claims. We don't process all claims, but we do some claims, mainly for our stuff that's on the coast. After a hurricane, that’s when people are going to want that.

Now, we're trying to get more green in the industry, and we are trying to print less paper. That means we're trying to put the policies up there on the website, a PDF or something like that. Most likely, when they write the policy, they're not going to download that policy and keep it. It’s just human nature. They're going to say, "They’ve got it up there on the Web."

We have to be up all the time. When a disaster strikes, they are going to say, "I need to get my policy," and then they are going to want to go to our website to download that policy, and we have to be up. It’s the worst time I guess.

Chambers: And not many people are going to pack their paper policy when they evacuate or something like that.

Gardner: So the phones are essential. I also talk with a lot of companies and I ask them, which applications they choose to virtualize first. They have lots of different rationales for that, but you guys just went kit and caboodle. Tell me about the apps that are important to you and why you went 100 percent virtualized in such a short time?

SAN storage

Chambers: We did that because we’ve got applications running on our servers, things like rating applications, emails, our core applications. A while back, we separated the data volumes from the physical server itself. So the data volume is stored on a storage area network (SAN) that we get through an iSCSI.

That made it so easy for us to do a physical-to-virtual (P2V) conversion on the physical server. Then in the evenings, during our maintenance period, we shut that physical server down and brought up the virtual connected to the SAN one, and we were good. That’s how we got through it so quickly.

Gardner: So having taken that step of managing your data first, I also understand you had some virtual desktop activity go on there earlier. That must have given you some experience and insights into virtualization as well.

Chambers: Yeah, it did.

Moudry: William moved us to VMware first and then after we saw how VMware worked so well, we tried out VMware View and it was just a no-brainer, because of the issues that we had before with Citrix and because of the way Citrix works. One session affects all the others. That’s where VMware shines, because everybody is on their independent session.

Gardner: I notice that you're also a Microsoft shop. Did you look at their virtualization or DR? You mentioned that Citrix didn’t work out for you. How come you didn’t go with Microsoft?

Then he downloaded the free version of VMware and tried the same thing on that. We got it up in two or three days.



Chambers: We looked at one of their products first. We've used the Virtual PC and Virtual Server products. Once you start looking at and evaluating theirs, it’s a little more difficult setup. It runs well, but at that time, I believe it was 2008, they didn’t have anything like the vCenter Site Recovery Manager (SRM) that I could find. It was a bit slower. All around, the product just wasn’t as good as the VMware product was.

Moudry: I remember when William was loading it. I think he spent probably about 30 days loading Microsoft and he got a couple of machines running on it. It was probably about two or three machines on each host. I thought, "Man, this is pretty cool." But then he downloaded the free version of VMware and tried the same thing on that. We got it up in two or three days?

Chambers: I think it was three days to get the host loaded and then re-center all the products, and then it was great.

Moudry: Then he said that it was a little bit more expensive, but then we weighed out all the cost of all the hardware that we were going to have to spend with Microsoft. He loaded the VMware and he put about 10 VMs on one host.

Chambers: At that time, yeah.

Increased performance


Moudry: Yeah, it was running great. It was awesome. I couldn’t believe that that we could get that much performance from one machine. You'd think that running 10 servers, you would get the most performance. I couldn’t believe that those 10 servers were running just as fast on one server that they did on 10.

Chambers: That was another key benefit. The footprint of ESXi was somewhat smaller than a Microsoft.

Moudry: It used the memory so much more efficiently.

Gardner: So these are the things that are super-important to SMBs, when you’ve got a free version to try. It's the ease of installation, higher degree of automation, particularly when it came to multiple products, and then that all important footprint, the cost of hardware and then the maintenance and skills that go along with that. So that sounds like a pretty compelling case for SMB choice.

Before we move on, you mentioned vSphere, vCenter Site Recovery Manager, and View. Is that it? Are you up to the latest versions of those? What do you actually have in place and running?

Chambers: We’ve got both in production right now, vCenter 4.1, and vCenter 5.0. We’re migrating from 4.1 to 5.0. Instead of doing the traditional in-place upgrade, we’ve got it set up to take a couple of hosts out of the production environment, build them new from scratch, and then just migrate VMs to it in the server environment.

It went by so fast that it just happened that way. We were ahead of schedule on our time-frames and ahead on all of our budget numbers.



It's the same thing with the View environment. We’ve got enough hosts so we can take a couple out, build the new environment, and then just start migrating users to it.

Gardner: As I understand, you went to 99.999 percent virtualization in three months, is that correct?

Chambers: Yes.

Gardner: Was that your time-table, or did that happen faster than you expected?

Chambers: It happened much quicker than we thought. Once we did a few of the conversions, of the physical servers that we had, and it went by so fast that it just happened that way. We were ahead of schedule on our time-frames and ahead on all of our budget numbers. Once we got everything in our physical production environment virtualized, then we could start building new virtual servers to replace the ones that we had converted, just for better performance.

Gardner: So that's where you can bring more of those green elements, blades and so forth, which you mentioned is an important angle here. Of course you’re doing this for DR, but the process of moving from physical to virtual can be challenging for some folks. There are disruptions along the way. Did any of your workers seem put out, or were you able to do this without too much of disruption in terms of the migration process?

Without disruption

Chambers: We were able to do it without disruption, and that was one of the better things that happened. We could convert a physical server during the day, while people were still using it, or create that VM for it. Then, at night, we took the physical down and brought the virtual up, and they never knew it.

Gardner: So this is an instance where being an SMB works in your favor, because a large organization has to flip the switch on massive data centers. It's a little bit more involved. Sometimes weekends or even weeks are involved. So that’s good.

How about some help? Did you have any assistance in terms of a systems integrator, professional services, or anything along those lines?

Chambers: On the things that we’ve built here, we like to have other people come in and look at it and make sure we did it properly. So we’ll have an evaluation of it, after we build it and get everything in place.

Gardner: It sounds like you’re pretty complete though. That’s impressive. Another thing that I hear in the market is that when people make this move to virtualization and then they bring in the full DR capabilities, they see sort of a light bulb go on. "Wow. I can move my organization around, not just physically but I have more choices."

We’re going from a DR model to a high-availability business continuity, just to make sure everything is up all the time.



Some people are calling this cloud, as they’re able to move things around and think about a hybrid model, where they have some on their premises or in their own control, and then they outsource in some fashion to others. Now that you've done this, has this opened your eyes to some other possibilities, and what does that mean for you as an IT organization?

Chambers: It did exactly that. We’re going from a DR model to a high-availability business continuity, just to make sure everything is up all the time.

Moudry: That’s our next project. We’re taking what we did in the past and going to the next level, because right now we have it to where we have to fail over. We’re doing it like a SAN replication and we have to do a failover to another site.

William is trying to get that to more of a high-availability, where we just bring it down here and bring it up there, and it's a lot less downtime. So we’re working on phase two of the process now.

Gardner: All right. When you say here and near, I think you're talking about Houston and then Austin. Are those your two sites?

Moving to colos


Moudry: Right now it’s Houston and San Antonio, but we are trying to move -- we are moving all of our equipment to colos and we are going to be in Phoenix and Houston. So all the structure will be in colos, Houston, and Phoenix.

Gardner: So that’s even another layer of protection, wider geographic spread, and just reducing your risk in general. Let’s take a moment and look at what you’ve done and see in a bit more detail what it’s gotten for you. Return on investment (ROI), do you have any sense, having gone through this, what you are doing now that perhaps covered the cost of doing it in the first place?

Moudry: We spent about $350,000 a year in our past DR solution. We didn’t renew that, and the VMware DR paid for itself in the year.

Gardner: So you were able to recover your cost pretty quickly, and then you’ve got ongoing lower costs?

Moudry: Well, we are not buying equipment like we used to. We had 70 servers and four racks. It compressed down to one rack. How many blades are we running, William?

We're working with automation. We're getting less of a footprint for our employees. You just don’t hire as many.



Chambers: We're running 12 blades, and the per year maintenance cost on every server that we had compared to what we have now is 10 percent now of what it was.

Gardner: I suppose this all opens up more capacity, so that you can add on more data and more employees. You can grow, but without necessarily running out of capacity. So that's another benefit.

Moudry: We can probably do that, if we needed employees, but we're working with automation. We're getting less of a footprint for our employees. You just don’t hire as many.

Gardner: As you pursue colos, then you’ve got somebody else. They can worry about the air-conditioning, protection, security, and so forth. So that’s a little less burden for you.

Moudry: That’s the whole idea, for sure.

Gardner: How about some other metrics of success? Has this given you some agility now. Maybe your business folks come down and say, "We’d like you to run a different application," or "We're looking to do something additional to what we have in the past?" You can probably adapt to that pretty quickly.

Copying the template

Moudry: Making new servers is nothing. William has a template. He just copies it and renames it.

Chambers: The deployment of new ones is 20 minutes. Then, we’ve got our development people who come down and say, "I need a server just like the production server to do some testing on before we move that into production." That takes 10 minutes. All I have to do is clone that production server and set it up for them to use for development. It’s so fast and easy that they can get their work done much quicker.

Moudry: Rather than loading the Windows disk and having to load a server and get it all patched up.

Chambers: It gives you a like environment. In the past, where they tested on a test server you built, that’s not exactly the same as the production server. They could have bugs that they didn’t even know about yet, and that just cuts down on the development time just a lot.

Gardner: And so you're able to say yes, instead of, "Get in line behind everybody else." That’s a nice thing to do.

Chambers: Yes.

Gardner: Any advice for folks who are looking at the same type of direction, higher virtualization, gaining the benefits of DR’s result and then perhaps having more of that agility and flexibility. What might you have learned in hindsight that you could share with some other folks?

We’ve got a lot of people working at home now, just because of the View environment and things like that.



Chambers: We’ve attended several conferences and forums. I think there’s more caution that people are using. They want to get into virtualization but they're just not sure how it runs.

If you are going to use it, then get in and start using it on a small basis. Just to do a proof of concept, check performance, do all the due diligence that you need, and get into it. It will really pay off in the end.

Moudry: Have a change control system that monitors what you change. When we first went over there, William was testing out the VMs, and I couldn’t believe, as I was saying earlier, how fast it is. We have people who are on the phones. They're quoting insurance. They have to have the speed. If it hesitates, and that customer on the phone takes longer to give our people the information and our people has hard time quoting it, we’re going to lose the business.

When William put some of these packages over to the VM software, and it was not only running as fast, but it was running faster on the VM than it was on a hard box. I couldn’t believe it. I couldn’t believe how fast it was.

Chambers: And there was another thing that we saw. We’ve got a lot of people working at home now, just because of the View environment and things like that. I think we’ve kind of neglected our inside people, because they'd rather work in a View environment, because it's so much faster than sitting on a local desktop.

Backbone speed

Moudry: Well, the View, and all that being on the chassis itself is all backbone speed. When a person is working on the View, he is working right next to servers, rather than going through Cat 5 cable and through switches. He is on the backbone.

When somebody works at home, they're at lightning speeds. Upstairs is a ghost town now, because everybody wants to work from home. That’s part of our DR also. The model is, "We have a disaster here. You go work from home." That means we don’t have to put people into offices anywhere, and with the Voice over IP, it's like their call-center. They just call from home.

Gardner: I hope it never comes to this, but if there is a natural disaster type of issue, they could just pick up and drive 100 miles to where it's good. They’re up and running and they’ve got a mobile office.

Moudry: The way we did it, if they want to go 100 miles and check into hotel, they can work from the hotel That’s no problem.

Gardner: Let's look to the future unintended consequences that sometimes kick in on this. I've heard from other folks, and it sounds like with these View desktops that you’re going to have some compliance and security benefits, better control over data. Any metrics or payback along those lines?

There is no need for anybody to take our data out of this data center, because they can work from View anywhere they want to.



Moudry: We just were going over some insurance policies and stuff like that for digital data protection. One of the biggest problems that they were mentioning is employees putting data on laptops and then the laptop goes away, get stolen or whatever. There is no need for anybody to take our data out of this data center, because they can work from View anywhere they want to. Anywhere in the world, they can work from View. There's no reason to take the data anywhere. So that’s a security benefit.

Chambers: They can work from different devices now, too. I know we’ve got laptops out there, iPads, different type of mobile devices, and it's all secure.

Gardner: Any other future directions that you could share with us? You've told us quite a bit about what your plans are, colos and further data center locations, perhaps moving more towards mobile device support. Did we miss anything? What's the next step?

vMotion between sites


Moudry: As we said before we’re colo-ing VMware, we’re not able to vMotion between sites, but we’re kind of waiting for VMware to improve that a little bit. They'll probably come in down the road a little. But, that would probably be the next thing that I’d want is the vMotion between sites.

Gardner: And why is that important to you?

Moudry: Well, because it's a high-availability, they meet a true high-availability, because you just vMotion all your stuff to the other side and nobody even knows.

We’ve vMotioned servers between the hosts, and nobody even knows they moved. It's up all the time. Nobody even knows that we changed hardware on them. So that’s a great thing.

Gardner: It's just coming out of the cloud.

Moudry: Yeah.

Chambers: Sometimes, there may be a need to shut down an entire rack of equipment in one of our colos. Then we’d have to migrate everything.

Gardner: So an insurance policy for an insurance provider?

Chambers: Yes.

Moudry: Yeah.

Gardner: I'm afraid we’ll have to leave it there, gentlemen. We’ve been talking about how insurance wholesaler Myron Steves & Co. has developed and implemented an impressive IT DR strategy We’ve seen how an even small-to-medium-sized business can create business continuity for its operations, and make IT more efficient and agile to its business users. I’d like to thank our guests, Tim Moudry, Associate Director of IT at Myron Steves & Co. Thanks so much, Tim.

Moudry: Thank you.

Gardner: And also, William Chambers, IT Operations Manager there at Myron Steves. Thank you, William.

Chambers: You're very welcome, thank you.

Gardner: This is Dana Gardner, Principal Analyst at Interarbor Solutions. Thanks again to our audience for listening, and come back next time.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Transcript of a sponsored BriefingsDirect podcast on how small-and-medium businesses can improve disaster recovery through virtualization, while reaping additional benefits. Copyright Interarbor Solutions, LLC, 2005-2012. All rights reserved.

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Monday, April 09, 2012

Ducati Races Ahead with Private Cloud and a Virtualization Rate Approaching 100 Percent

Transcript of a BriefingsDirect podcast exploring how high-performance motorcycle maker Ducati has harnessed virtualization to aid in computer-aided design and production.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and you’re listening to BriefingsDirect.

Today, we present a sponsored podcast discussion on how high-performance motorcycle designer and manufacturer Ducati Motor Holding has greatly expanded its use of virtualization and is speeding toward increased private cloud architectures.

With a server virtualization rate approaching 100 percent, Ducati has embraced virtualization rapidly in just the past few years, with resulting benefits of application flexibility and reduced capital costs. Ducati has embraced private cloud models now across both its racing and street bike businesses. [Disclosure: VMware is a sponsor of BriefingsDirect podcasts.]

Here to tell us about the technical and productivity benefits of virtualization and private clouds is Daniel Bellini, the CIO at Ducati Motor Holding in Bologna, Italy. Welcome to the show, Daniel.

Daniel Bellini: Good morning. Thank you.

Gardner: Tell me why virtualization has made sense for Ducati specifically, and why now you're moving more toward a private cloud?

Bellini: Probably most people know about Ducati and the fact that Ducati is a global player in sports motorcycles. What some people may not know is that Ducati is not a very big company. It's a relatively small company, selling little more than 40,000 units a year and has around 1,000 employees.

At the same time, we have all the complexities of a multinational manufacturing company in terms of product configuration, supply chain, or distribution network articulation. Virtualization makes it possible to match all these business requirements with available human and economical resources.

Gardner: Tell me why you had to do this quickly. Some people like to gradually move into virtualization, but you've moved in very rapidly and are at almost 98 percent. Why so fast?

Bellini: Because of the company’s structure. Ducati is a privately owned company. When I joined the company in 2007, we had a very aggressive strategic plan that covered business, process, and technology. Given the targets we would face in just three to four years, it was absolutely a necessity to move quickly into virtualization to enable all the other products.

Gardner: Of course, you have many internal systems. You have design, development, manufacturing, and supply chain, as you mentioned. So, there's great complexity, if not very large scale. What sort of applications didn’t make sense for virtualization? Are there some things that you haven’t moved there, and do you plan to go to virtualization for them at some point?

Legacy applications

Bellini: The only applications that didn't make sense for virtualization are legacy applications, applications that I'm going to dismiss. Looking at the application footprint, I don’t think there is any application that is not going into virtualization.

Gardner: So eventually a 100 percent?

Bellini: Yes.

Gardner: And now to this notion of public cloud versus private cloud. Are you doing both or one versus the other, and why the mix that you’ve chosen?

Bellini: Private cloud is already a reality in Ducati. Over our private cloud, we supply services to all our commercial subsidiaries. We supply services to our assembly plant in Thailand or to our racing team at racing venues. So private cloud is already a reality.

In terms of public cloud, honestly, I haven’t any seen any real benefit in the public cloud yet for Ducati. My expectation from the public cloud would be to have something that has virtual unlimited scalability, both up and downward.

My idea is something that can provide virtually unlimited power when required and can go down to zero immediately, when not required. This is something that hasn't happened yet. At least it’s not something that I've received as a proposal from a partner yet.

I wouldn’t say that there's a specific link between the private cloud and security, but we take always charge of the security as part of any design we bring to production.



Gardner: How about security? Are there benefits for the security and control of your intellectual property in the private cloud that are attractive for you?

Bellini: Security is something that is common to all applications. I wouldn’t say that there's a specific link between the private cloud and security, but we take always charge of the security as part of any design we bring to production, be it in the private cloud or just for internal use.

Gardner: And because Ducati is often on the cutting edge of design and technology when it comes to your high-performance motorcycles, specifically in the racing domain, you need to be innovative. So with new applications and new technologies, has virtualization in a private cloud allowed you to move more rapidly to be more agile as a business in the total sense?

Bellini: This was benefit number one. Flexibility and agility was benefit number one. What we've done in the past years is absolutely incredible as compared to what technology was before that. We've been able to deploy applications, solutions, services, and new architectures in an incredibly short time. The only requirement before that was careful order and infrastructure planning, but having done that, all the rest has been incredibly quick, compared to that previous period.

Gardner: It’s also my understanding that you’re producing more than 40,000 motorcycles per year and that being efficient is important for you. Given the small company, the need for precision logistics and the supply chain is very high. How has virtualization helped you be conservative when it comes to managing costs?

Limited investment

Bellini: Virtualization has enabled us to support the business in very complex projects and rollouts, in delivering solution infrastructures in a very short time with very limited initial investment, which is always one thing that we have to consider when we do something new. In a company like Ducati, being efficient, being very careful and sensitive about cash flows, is a very important priority.

The private cloud and virtualization especially has enabled us to support the business and to support the growth of the company.

Gardner: Let’s look a little bit to the future, Daniel. How about applying some of these same values and benefits to how you deliver applications to the client itself, perhaps desktop virtualization, perhaps mobile clients in place of PCs or full fat clients. Any thoughts about where the cloud enables you to be innovative in how you can produce better client environments for your users?

Bellini: Client desktop virtualization and the new mobile devices are a few things that are on our agenda. Actually, we have been already using desktop virtualization for few years, but now we’re looking into providing services to users who are away and high in demand.

The second thing is mobile devices. We're seeing a lot of development and new ideas there. It's something that we're following carefully and closely, and is something that I expect will turn out into something real probably in the next 12-18 months in Ducati.

Looking back, there is nothing that I would change with respect to what we've done in the last few years.



Gardner: Any thoughts or words of wisdom for those who are undertaking virtualization now? If you could do this over again, is there anything that you might do differently and that you could share for others as they approach this.

Bellini: My suggestion would be just embrace it, test it, design it wisely, and believe in virtualization. Looking back, there is nothing that I would change with respect to what we've done in the last few years. My last advice would be to not be scared by the initial investment, which is something that is going to be repaid in an incredibly short time.

Gardner: One last issue. How about the management? Are you using vCloud Director or other ways that you can manage these environments, because one of the things that happens when there is a lot of virtualization is that it can be complex when you're dealing with heterogeneity? How about on the management issue? Is there anything that you've done there that you would share back to others?

Bellini: Director is probably one of the most exciting things I've seen in the last few years. I can't disclose what I'm planning to do with Director, but it’s something that is opening very interesting and new scenarios for IT and for a multinational company like Ducati.

Gardner: Well, very good. We’ve been talking about how high performance motorcycle designer and manufacturer, Ducati Motor Holding, has greatly expanded its use of virtualization and is speeding towards increased use of private cloud models.

I’d like to thank our guest. We've been here with Daniel Bellini, the CIO at Ducati. Thank you so much, Daniel.

Bellini: Thank you.

Gardner: This is Dana Gardner, Principal Analyst at Interarbor Solutions. Thanks again for listening and come back next time.

Listen to the podcast. Find it on iTunes/iPod. Download the transcript. Sponsor: VMware.

Transcript of a BriefingsDirect podcast exploring how high-performance motorcycle maker Ducati has harnessed virtualization to aid in computer-aided design and production. Copyright Interarbor Solutions, LLC, 2005-2012. All rights reserved.

You may also be interested in: