Transcript of a discussion the latest strategies for uniting and governing data wherever it resides to enable rapid and actionable analysis.
Dana Gardner: Hi,
this is Dana Gardner,
Principal Analyst at Interarbor
Solutions, and you’re listening to BriefingsDirect.
Our next business
intelligence (BI) trends discussion explores the growing role of data
integration in a multi-cloud
world.
 |
| Gardner |
Just as enterprises seek to
gain more insights and value from their copious data, they’re also finding
their applications, services, and raw data spread across a hybrid and public clouds
continuum. Raw data is also piling up closer to the edge -- on factory
floors, in hospital rooms, and anywhere digital business and consumer
activities exist.
Stay with us now as we examine
the latest strategies for uniting
and governing data wherever it resides. By doing so, businesses are enabling
rapid and actionable analysis -- as well as entirely new levels of human-to-augmented-intelligence
collaboration.
To learn more about the
foundational capabilities that lead to a total data access exploitation, we’re
now joined by Dan Potter, Vice
President of Product Marketing at Attunity,
a Division of Qlik. Welcome, Dan.
Dan Potter: Hey,
Dana. Great to be with you.
Gardner: Dan,
what are the business trends forcing a new approach to data integration?
Potter: It’s
all being driven by analytics. The analytics world has gone through some very
interesting phases of late: Internet of Things (IoT),
streaming data from operational systems, artificial
intelligence (AI) and machine learning (ML),
predictive and preventative kinds of analytics, and real-time
streaming analytics.
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| Potter |
So, it’s analytics driving
data integration requirements. Analytics has changed the way in which data is
being stored and managed for analytics. Things like cloud data warehouses, data
lakes, streaming infrastructure like Kafka
-- these are all a response to the business demand for a new style of analytics.
As analytics drives data
management changes, the way in which the data is being integrated and moved
needs to change as well. Traditional approaches to data integration – such as batch
processes, more ETL,
and scripted-oriented integration – are no longer good enough. All of that is
changing. It’s all moving to a much more agile, real-time style of integration that’s
being driven by things like the movement to the cloud and the need to
move more data in greater volume, and in greater variety, into data lakes, and how do I
shape that data and make it analytics-ready.
With all of these movements, there
have been new challenges and new technologies. The pace of innovation is
accelerating, and the challenges are growing. The demand for digital
transformation and the move to the cloud has changed the landscape dramatically.
With that came great opportunities for us as a modern data integration vendor,
but also great challenges for companies that are going through this transition.
Gardner: Companies
have been doing data integration since the original relational database (RDB)
was kicked around. But it seems the core competency of managing the integration
of data is more important than ever.
Innovation transforms data integration
Potter: I totally
agree, and if done right, in the future, you won’t have to focus on data
integration. The goal is to automate as much as possible because the data
sources are changing. You have a proliferation of NoSQL databases, graph databases;
it’s no longer just an Oracle
database or RDB. You have all kinds of different data. You have different
technologies being used to transform that data. Things like Spark have emerged along with other
transformation technologies that are real-time-oriented. And there are different
targets to where this data is being transformed and moved to.
It's difficult for
organizations to maintain the skills set -- and you don’t want them to. We want
to move to an automated process of data integration. The more we can achieve
that, the more valuable all of this becomes. You don’t spend time with mundane
data integration; you spend time on the analytics -- and that’s where the value
comes from.
Gardner: Now
that Attunity
is part of Qlik, you are an essential component of a larger undertaking, of
moving toward DataOps. Tell
me why automated data migration and integration translates into a larger
strategic value when you combine
it with Qlik?
Potter: DataOps resonates well for the pain we’re setting out to address. DataOps is about bringing the same discipline that DevOps has brought to software development. Only now we’re bringing that to data and data integration for analytics.
How do we accelerate and
remove the gap between IT, which is charged with providing analytics-ready data
to the business, and all of the various business and analytics requirements? That’s
where DataOps
comes in. DataOps is technology, but that’s just a part of it. It’s as much
or more about people and process -- along with enabling technology and modern
integration technology like Attunity.
We’re trying to solve a
problem that’s been persistent since the first bit of data hit a hard drive. Data
integration challenges will always be there, but we’re getting smarter about
the technology that you apply and gaining the discipline to not boil the ocean with
every initiative.
The new goal is to get more
collaboration between what business users need and to automate the delivery of
analytics-ready data, knowing full-well that the requirements are going to
change often. You can be much more responsive to those business changes, bring
in additional datasets, and prepare that data in different ways and in
different formats so it can be consumed with different analytics technologies.
That’s the big problem we’re
trying to solve. And now, being part of Qlik gives us a much broader
perspective on these pains as relates to the analytics world. It gives us a
much broader portfolio of data integration technologies. The Qlik Data Catalyst
product is a perfect complement to what Attunity does.
Our role in data integration has been to help organizations move data in real-time as that data changes on source systems. We capture those changes and move that data to where it's needed -- like a cloud, data lake, or data warehouse. We prepare and shape that data for analytics.
Our role in data integration has been to help organizations move data in real-time as that data changes on source systems. We capture those changes and move that data to where it’s needed -- like a cloud, data lake, or data warehouse. We prepare and shape that data for analytics.
Qlik Data Catalyst then comes in
to catalog all of this data and make it available to business users so they can
discover and govern that data. And it easily allows for that data to be further
prepared, enriched, or to create derivative datasets.
So, it’s a perfect marriage in
that the data integration world brings together the strength of Attunity with Qlik
Data Catalyst. We have the most purpose-fit, modern data integration technology
to solve these analytics challenges. And we’re doing it in a way that fits well
with a DataOps discipline.
Gardner: We
not only have the different data types, we have another level of heterogeneity to
contend with and that’s cloud, hybrid cloud, multi-cloud, and edge. We don’t
even know what more is going to be coming in two or three years. How does an
organization stay agile given that level of dynamic complexity?
Real-time analytics deliver agility
Potter: You
need a different approach for a different style of integration technology to
support these topologies that are themselves very different. And what the
ecosystem looks like today is going to be radically different two years from
now.
The pace of innovation just
within the cloud platform technologies is very rapid. Just the new databases, transformation
engines, and orchestration engines -- it’s just proliferates. And now you have
multiple cloud vendors. There are great reasons for organizations to use multiple
clouds, to use the best of the technologies or approaches that work for your
organization, your workgroup, your division. So you need that. You need to
prepare yourself for that, and modern integration approaches definitely help.
One of the interesting technologies to help organizations provide ongoing agility is Apache Kafka. Kafka is a way to move data in real-time and make the data easy to consume even as it’s flowing. We see that as an important piece of the evolving data infrastructure fabric.
At Attunity we create data
streams from systems like mainframes, SAP
applications, and RDBs. These systems weren’t built to stream data, but we
stream-enable that data. We publish it into a Kafka stream and that provides
great flexibility for organizations to, for example, process that data in real time
for real-time analytics such as fraud detection. It’s an efficient way to
publish that data to multiple systems. But it also provides the agility to be
able to deliver that data widely and have people find and consume that data
easily.
Such new, evolving approaches enable
a mentality that says, “I need to make sure that whatever decision I make today
is going to future-proof me.” So, setting yourself up right and thinking about
that agility and building for agility on day one is absolutely essential.
Gardner: What are
the top challenges companies have for becoming masterful at this ongoing
challenge -- of getting control of data so that they can then always analyze it
properly and get the big business outcomes payoff?
Potter: The
most important competency is on the enterprise
architecture (EA) level, more than on the people who traditionally build ETL
scripts and integration routines. I think those are the piece you want to
automate.
The real core competency is to
define a modern data architecture and build it for agility so you can embrace
the changing technologies and requirements landscape. It may be that you have
all of your eggs in one cloud vendor today. But you certainly want to set
yourself up so you can evolve and push processing to the most efficient place, and
to attain the best technology for the kinds of analytics or operational
workloads you want.
That’s the top competency that
organizations should be focused on. As an integration vendor, we are trying to reduce
the reliance on technical people to do all of this integration work in a manual
way. It’s time-consuming, error-prone, and costly. Let’s automate as much as we
can and help companies build the right data architecture for the future.
Gardner: What’s
fascinating to me, Dan, in this era of AI, ML, and augmented intelligence is that
we’re not just creating systems that will get you to that analytic opportunity
for intelligence. We are employing that intelligence to get there. It’s
tactical and strategic. It’s a process, and it’s a result.
How do AI tools help automate
and streamline the process of getting your data lined up properly?
Automated analytics advance automation
Potter: This
is an emerging area for integration technology. Our focus initially has been on
preparing data to make it available for ML initiatives. We work with vendors such
as Databricks at the forefront of
processing, using a high performance Spark engine and processing data for data
science, ML, and AI initiatives.
We need to ask, “How do we
apply cognitive engines, things like Qlik, to the fore within our own
technology and get smarter about the patterns of integration that organizations
are deploying so we can further automate?” That’s really the next way for us.
Gardner: You’re
not just the president, you’re
a client.
Potter: Yeah,
that’s a great way to put it.
Gardner: How
should people prepare for such use of intelligence?
Potter: If it’s
done right -- and we plan on doing it right -- it should be transparent to the
users. This is all about automation done right. It should just be intuitive. Going
back 15 years when we first brought out replication technology at Attunity, the
idea was to automate and abstract away all of the complexity. You could literally
drag your source, your target, and make it happen. The technology does the
mapping, the routing, and handles all the errors for me. It’s that same
elegance. That’s where the intelligence comes in, to make it so intuitive that
you are not seeing all the magic that’s happening under the covers.
This is all about automation done right. It should just be intuitive. When we first brought out replication technology at Attunity, the idea was to automate and abstract away all of the complexity. That's now where the intelligence comes in, to make it so intuitive that you are not seeing all the magic under the covers.
We follow that same design principle in our product. As the technologies get more complex, it’s harder for us to do that. Applying ML and AI becomes even more important to us. So that’s really the future for us. You’ll continue to see, as we automate more of these processes, all of what is happening under the covers.
Gardner: Dan,
are there any examples of organizations on the bleeding edge? They understand the
data integration requirements and core competencies. They see this through the
lens of architecture.
Automation insures insights into data
Potter: Zurich Insurance is one of the early
innovators in applying automation to their data warehouse initiatives. Zurich
had been moving to a modern data warehouse to better meet the analytics
requirements, but they realized they needed a better way to do it than in the
past.
Traditional enterprise data
warehousing employs a lot of people, building a lot of ETL scripts. It tends to
be very brittle. When source systems change you don’t know about it until the
scripts break or until the business users complain about holes in their graphs.
Zurich
turned to Attunity to automate the process of integrating, moving it to real-time,
and automatically structuring their data warehouse.
Their capability to respond to
business users is a fraction of what it was. They reduced 45-day cycles to two-day
cycles for updating and building out new data marts for users. Their agility is
off the charts compared to the traditional way of doing it. They can now better
meet the needs of the business users through automation.
As organizations move to the
cloud to automate processes, a lot of customers are embracing data lakes. It’s
easy to put data into a data lake, but it’s really hard to derive value from
the data lake and reconstruct the data to make it analytics-ready.
For example, you can take
transactions from a mainframe and dump all of those things into a data lake,
which is wonderful. But how do I create any analytic insights? How do I ensure
all those frequently updated files I’m dumping into the lake can be reconstructed
into a queryable dataset? The way people have done it in the past is manually.
I have scriptures using Pig and other
languages try to reconstruct it. We fully automate that process. For companies
using Attunity technology, our big investments in data lakes has had a tremendous
impact on demonstrating value.
Gardner:
Attunity recently became part of Qlik. Are there any clients that demonstrate
the combination of two-plus-two-equals-five effect when it comes to Attunity and
the Qlik Catalyst catalog?
DataOps delivers the magic
Potter: It’s
still early days for us. As we look at our installed base -- and there is a lot
of overlap between who we sell to -- the BI teams and the data integration
teams in many cases are separate and distinct. DataOps brings them together.
In the future, as we take the
Qlik Data Catalyst and make that the nexus of where the business side and the
IT side come together, the DataOps approach leverages that catalog and extends
it with collaboration. That’s where the magic happens.
So business users can more
easily find the data. They can send the requirements back to the data
engineering team as they need them. By, again, applying AI and ML to the
patterns that we are seeing from the analytics side will help better apply that
to the data that’s required and automate the delivery and preparation of that
data for different business users.
That’s the future, and it’s
going to be very interesting. A year from now, after being part of the Qlik
family, we’ll bring together the BI and data integration side from our joint
customers. We are going to see some really interesting results.
Gardner: As this
next, third generation of BI kicks in, what should organizations be doing to
get prepared? What should the data architect, who is starting to think about
DataOps, do to put them in an advantageous position to exploit this when the
market matures?
Potter: First
they should be talking to Attunity. We get engaged early and often in many of
these organizations. The hardest job in IT right now is [to be an] enterprise
architect, because there are so many moving parts. But we have wonderful
conversations because at Attunity we’ve been doing this for a long time, we
speak the same language, and we bring a lot of knowledge and experience from
other organizations to bear. It’s one of the reasons we have deep strategic
relationships with many of these enterprise architects and on the IT side of
the house.
They should be thinking about
what’s the next wave and how to best prepare for that. Foundationally, moving
to more real-time streaming integration is an absolute requirement. You can
take our word for it. You can go talk to analysts and other peers around the
need for real-time data and streaming architectures, and how important that is
going to be in the next wave.
Data integration is strategic, it unlocks the value of the data. If you do it right, you're going to set yourself up for long-term success.
So, preparing for that and again thinking about the agility in the automation that’s going to get them the desired results because if they’re not preparing for that now, they are going to be left behind, and if they are left behind the business is left behind, and it is a very competitive world and organizations are competing on data and analytics. So the faster that you can deliver the right data and make it analytic-ready, the faster and better decisions you can make and the more successful you’ll be.
So it really is a do-or-die
kind of proposition and that’s why data integration, it’s strategic, it’s
unlocking the value of this data, and if you do it right, you’re going to set
yourself up for long-term success.
Gardner: I’m afraid we’ll have to leave it there. You’ve been listening to a sponsored BriefingsDirect discussion on the role of data integration in a multicloud world. And we have learned how the latest strategies for uniting and governing all of data, wherever it resides, enables rapid and actionable analysis.
So, a big thank you to our
guest, Dan Potter, Vice President of Product Marketing at Attunity, a Division
of Qlik.
Potter: Thank
you, Dana. Always a pleasure.
Gardner: And a
big thank you as well to our audience for joining this BriefingsDirect business
intelligence trends discussion. I’m Dana Gardner, Principal Analyst at Interarbor
Solutions, your host throughout this series of Qlik-sponsored BriefingsDirect
interviews.
Thanks again for listening. Please
pass this along to your IT community, and do come back next time.
Transcript
of a discussion on the latest strategies for uniting and governing data
wherever it resides to enable rapid and actionable analysis. Copyright
Interarbor Solutions, LLC, 2005-2019. All rights reserved.
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