Ariba’s Digital Handshake Helps Caesars Drive Diversity Across its Supply Chain

Transcript of a BriefingsDirect discussion on how diverse buyers and sellers are using the Ariba Network to connect and collaborate in today’s digital economy.

Listen to the podcast. Find it on iTunes. Get the mobile app for iOS or Android. Download the transcript. Sponsor: Ariba, an SAP company.

Dana Gardner: Hello, and welcome to a special BriefingsDirect Podcast series, coming to you from the recent 2015 Ariba LIVE Conference in Las Vegas.

Gardner

We're here to explore the future of business commerce. We'll learn how innovative companies are tapping into business networks to harness the power of communities, to discover, connect and collaborate with peers and partners across the street -- or around the world.

Not only are these leaders better managing their spend in buyer/seller interactions, they're also gleaning insights and intelligence to learn from the past, capitalize on the present, and chart an effective course for the future, all in real-time from a single platform.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of Ariba-sponsored BriefingsDirect discussions.

Our next innovator case study focuses on Caesars Entertainment Corp. and how they're transforming supplier discovery in collaboration using cloud-based services and open business networks.

We’ll learn from Caesars how they drive an increase in diversity across their supply chain, and how that’s been accomplished using Ariba Discovery. We’ll hear first-hand how one supplier, M & R Distribution Services, has benefited from such supplier visibility.

Please join me now in welcoming our guests, Jessica Rosman, Director of Supplier Diversity and Sustainability at Caesars Entertainment based in Las Vegas. Welcome Jessica.

Jessica Rosman: Hi, thanks.

Gardner: And we're here also with Quentin McCorvey, Sr., President and COO of M&R Distribution Services, based in Cleveland. Welcome.

Quentin McCorvey, Sr.: Thank you.

Gardner: What are some of the more difficult aspects of finding the right supplier for the right job under the right circumstances?

Wider network

Rosman: Oftentimes, our portfolio managers look into their natural networks of suppliers we’ve already used or suppliers who have contacted us, but that can be limiting. Having a wider network or using the Discovery tool on Ariba has allowed us to open up to millions of different suppliers that we haven’t met before and who we might want to do business with us.

Rosman

Additionally, we do numerous outreach events into the communities in which we operate, so we can find top suppliers and include them in our supply chain.

Gardner: What sort of supplier requirements are there, and has that been changing over the years? Is there a moving target for this?

Rosman: For Caesars, it really depends on the category or commodity that we're searching for. Certain commodities may require larger supply chains or more integrated processes than others. But for all of our suppliers, we're looking for quality, service, and price. That may also include requirements around insurance, delivery time, or other needs to meet those three areas.

Gardner: People are familiar with the Caesars’ name, but your organization includes a lot more. Tell us about the breadth and scope of your company.

Rosman: Caesars Entertainment is the largest globally diversified casino network. We're also the home of Horseshoe, Harrah’s, Total Rewards, Paris, Rio, and obviously, the most famous, Caesars Palace in Las Vegas.

Gardner: Quentin, tell us a little bit about M&R and why getting the visibility from folks like Caesars has been a good thing for you?

McCorvey

McCorvey: M&R Distribution Services, my company, was established in 2008 by my partner Joe Reccord and myself. I came out of banking and had experience and a background of 12 years in banking. My partner has been in the distribution business for over 20 years as a market leader in a regional distribution company. We're primarily focused on distributing products such as disposable gloves. Most maintenance, repair, and operations (MRO) product lines are in our portfolio, as well as personal protective equipment and trash liners.

You asked how this has been important for us or how Caesars’ relationship has been important for us. It has been very important, because, as Jessica said, we found each other through some of their outreach events that they have in the community.

It was through a National Minority Supplier Development Council. My company is a nationally certified minority business. With this networking event and through a matchmaking event, I found someone on Jessica’s team, Bridget Carter, and learned a little bit more about Caesars and the opportunities that happened within Caesars. Then, through further connections, we had some opportunities that led to a strong relationship.

Gardner: What is it about making these connections between buyer and seller that’s easier today? What’s changed in the past several years?

It's about relationships

Rosman: Technology has changed, but some things haven’t changed. At the end of the day, business is about relationships. To start that relationship, there are new ways that we can meet different businesses by doing outreach and having the Ariba Discovery tool, where we can team up buyers and sellers through using Naics codes, UnPsc codes, or other types of codes. Using those, we can find those who want to sell and those who want to buy.

But part of it is the same as it has always been, which is about having that face-to-face connection, knowing that there is a potential relationship and feeling comfortable that that business will deliver on the quality, the service, and the need for the internal customer that there always has been.

Gardner: As to your title, Supplier Diversity and Sustainability, how important is that? How did that come about and what are your goals?

Rosman: Caesars Entertainment has a code of commitment. Our code of commitment is our code that says that we have a responsibility to the community, to the environment, to our customers, and to our employees to be the best that we can be. Under that code of commitment and in line with it is our Supplier Diversity Program. Our Supplier Diversity Program sits within our sourcing office, but also has a dotted line into the Diversity Department overall.

We are in unique areas across the country. When we do outreach within the community, in part it’s because in order for our businesses to grow, it’s important that we find community and local business partners that can meet the 24-hour, seven-days-a-week business that we have.

It’s different than other business types that have a delivery on Monday and don’t need it again until next week. That outreach has allowed us to find small, medium-size, and large businesses that are minority-owned, women-owned, veteran-owned, and other diverse businesses that can meet those needs.

Gardner: Quentin, tell me a bit about how long you’ve been working with Caesars? Is this strictly in Ohio with some of their properties there? Is it expanded across the company? Have you got a beachhead that’s then expanded? What’s the nature of the business you have?

While I didn’t win that opportunity, what I did win was the entrée into a relationship with Caesars.

McCorvey: We initially got engaged with Caesars, as I mentioned, through an outreach program, and through that, an opportunity came up for me to bid on a project with Caesars. Because I had bid on that project, I had to get connected to the Ariba Network. While I didn’t win that opportunity, what I did win was the entrée into a relationship with Caesars. Jessica talked about how a relationship is important, and for minority business, clearly, it’s really about relationship development.

As a minority-owned company, I'm not looking for handout. I'm looking for handshake, an opportunity to earn the business of a customer. I have to prove myself in being able to produce tier 1 pricing capacity and helping in solving pains within the supply chain network. Even with not getting this opportunity, I continued having conversations with Caesars and continued to develop the relationship.

Caesars has a mentoring program, which I was involved in and had the pleasure to become a part of. Through that mentoring program, I was able to sit down with Caesars and discuss certain goals that I wanted to accomplish, not only with my business personally, but also with the business opportunity with Caesars.

Some of those things included meeting the category managers in the categories where I was supplying into the organization and really understanding how to grow my key performance indicators (KPIs), not only directly, but also with Caesars and some of the other opportunities that are there.

Mentoring program

Through this mentoring program, we began to work on the relationship. I began to meet other people within the supply chain more regionally, as well as the national folks -- from Jessica and her team to up and down and across the Caesars organization. That’s been a very important process for me.

That's how we started out. I've gotten, and I'm going to get, opportunities through the mentoring program to start serving the company regionally. There are casinos in Ohio. My primary markets are servicing the Ohio casinos. Then, moving out of the region is a goal, ultimately growing into being a national supplier with all 52 properties within Caesars casinos.

Gardner: How important have Ariba Discovery and the Ariba Network been for you? How did you get on it? Was it easy? And where else have you been able to extend this visibility?

I actually won a couple of opportunities through the system and through the Ariba Network.

McCorvey: I got into the Ariba Network accidentally on purpose. On purpose because I had an opportunity to bid on a national contract with Caesars. When I had that opportunity, I got an invite from the buyer to sign up into Ariba. So I had to put my profile in there in order to bid on the opportunity that was available to me.

I did that, and it was a quick turnaround on the bid. I spent all of my time trying to figure out how to get through this, how to get my profile updated, and how to get the bid engaged.

I didn’t really know that much about the network and how connected the matches were to opportunities. I started seeing alerts and I started seeing, direct opportunities that really connected with my business. Through that, I said let me investigate a little bit further. And when I did, I began to look at some other opportunities. I actually won a couple of opportunities through the system and through the Ariba Network.

When I say "accidentally and on purpose," I guess it was fortuitous that we had this opportunity to bid. Even though it wasn't a win directly with that opportunity, it was a win for me and my company.

Gardner: Jessica, how about from the buyer side at Caesars, using the network, having the data, the insights, and the visibility. Has that added more value to your process? Obviously, you’ve got a certain specialization, but is there a more general value that you're seeing over time?

Rosman: We've used Ariba Network for a quite a while now. We started off with request for proposal (RFP) or the sourcing phase or module. We extended to the contracting phase or module and then we eventually went to the procure-to-pay.

We've seen a plethora of Ariba services, each one adding and building upon prior Ariba services that we had used. In all of those areas, it’s beneficial, because the lessons learned from a past RFP are archived and you can go back in and find RFPs that were used in the past.

When we're mentoring suppliers, especially within our Supplier Diversity Program, talking to minority or women suppliers, it helps us to know what some of the contract managers might be asking, or a little bit more about the categories. We don't pull the entire RFP. We don’t share all of those pieces, but unique items that might be applicable to future questionnaires. That goes all the way through to the procure to pay (P2P). It keeps it easy in one place and it archives the data for us.

Real standardization

Gardner: It sounds like you have a real standardization about how you are going about these things. Is that fair to say?

Rosman: Yes, I believe it is. Our sourcing team has evolved throughout this process to a category-driven leadership approach, and Ariba has been an integral part of that.

Gardner: Any thoughts or recommendations with 20/20 hindsight now for other organizations that are looking for specific requirements in the suppliers that they're targeting?

Rosman: As we continue to grow, Ariba also continues to grow in this area of supplier diversity. Using Ariba Discovery has also helped us when we're trying to find minority women or vendors in unique industries.

An example of that is also in Ohio. We were looking to find a women-owned or minority-owned company in that region that sells carbon dioxide. We put it into Ariba Discovery assuming that we wouldn’t find anybody that we hadn’t already met through our outreach events.

When you're looking for hard-to-reach vendors and looking for that opportunity and connection, it just takes it one step further.

We had done very extensive outreach events in the community and talked to more than 300 local vendors and yet we still were able to do find some. When you're looking for hard-to-reach vendors and looking for that opportunity and connection, it just takes it one step further.

Gardner: Quentin, I imagine that, as a business owner, you're curious about what new business opportunities are available. Has the visibility within the Ariba environment, seeing what alerts come across, seeing what the bids are about, led you to pursue other business opportunities and lines of business within your company? Has it helped you grow?

McCorvey: It has definitely helped us to grow. When I initially looked at the Ariba Network, I saw it as a procurement platform. But for me it's actually more of a supply chain accelerator, and I say that because as with any good business what's important is deal flow, how you get projects and opportunities in the pipeline.

Ariba has been a minimal level of inputs with a maximum level of outputs. So as a company and as a smaller growing company, you’re constantly looking at ways to grow opportunities, to grow market share. Do you invest $20,000, $30,000, $40,000 in a B2B website? Do you engage in Google Analytics? Do you put sales executives in other parts of the country to begin to grow?

Those are all the decisions you have to make every day with a limited amount of resources, because you really want to put that into growing your company. Ariba has has been able to do that. I don't necessarily have to have a larger sales team or some of the other things out there. I can begin to look at opportunities where I can grow my company in other markets. I can service those markets. It also gives me access to other Fortune 100 and 200 companies that I don't necessarily have the access to, to begin to look at.

A lot of ideas

What's important for me is to get a lot of ideas. Jessica talked a little bit about the archived RFPs. But really mining through those archived RFPs, I can see what companies are looking for, what their RFPs have been about, when are their sales cycles coming up again, when can I begin to look at those opportunities and target those opportunities, who are the purchasing and procurement managers that’s managing those lines.

That’s tough data to find. It’s tough to be able to find out who, for example, is procuring resins for a company. You can Google over their website, you can search for it, and you can’t find it, but you will never find that opportunity. It really, really closes down the sales cycle loop for me and gives me maximum value.

Gardner: Well, we're here at Ariba LIVE, and there's lots of news being made. We're hearing about integrated services for travel and expenses. We’re seeing more emphasis on the user experience, end-to-end processes that would end up in a mobile environment or any number of environments.

What's of interest to you? Where do you see yourselves taking advantage of some of these new technological and process innovations?

Rosman: One of the areas that's most interesting is learning about how to implement Ariba within your internal team and externally. We've done a great job of it within Supplier Diversity Program, but how do we roll that out further amongst our entire supply chain? The takeaway is how can we train internally and train externally to find results using Ariba?

It's worth spending some time really understanding how Ariba works and what are the components there within the system.

Gardner: Quentin, any thoughts about what’s of interest to you and then perhaps words of advice you could give other companies that are trying to improve their business using a business network?

McCorvey: Jessica hit on it again. Technology is really driving the market. My partner, who has been in the business for 25 years, often tells a story about how when he first started out. He left home every day with a pocket full of quarters and a pager. That day is gone. This is not your father's Oldsmobile. We really had to begin to leverage technology in a different way.

As a distributor, I'm looking at, and have been typically looking at, the sales side. How can I look at opportunities here? But what’s also been important for me to see and really learn is that I can look at it on the buy side. How can I not only find other manufacturing partners to begin to drive more cost out of my supply chain and even be more competitive in my business and my business environment.

Relative to advice for other customers, other people or other suppliers who are using the network, it's worth spending some time really understanding how Ariba works and what are the components there within the system. Ariba has some very knowledgeable account executives who work directly with you. You need to spend some time with your account executive to make sure that you update your profile to the point where you can get maximum amount of exposures to the maximum amount of hits.

To reiterate what I said before, it’s important to not only look at to the opportunities that are available to you, but closed opportunities, and see where you can begin to look at opportunities, and see if there are other business ideas or business partnerships that you can develop through the Ariba Network.

Gardner: Well, great. I am afraid we will have to leave it there. We've been learning about how supplier, discovery, and collaboration using cloud-based services and business networks helps to identify suppliers with specific qualifications and it’s also helping the seller organizations grow their business dramatically. So a big thanks to our guests.

We've been here with Jessica Rosman, Director of Supplier Diversity and Sustainability at Caesars Entertainment, and Quentin McCorvey, Sr., President and COO of M&R Distribution Services.

And a big thank you too to our audience for joining this special podcast coming to you from the recent 2015 Ariba LIVE Conference in Las Vegas.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of Ariba-sponsored BriefingsDirect discussions. Thanks again for listening and come back next time.

Listen to the podcast. Find it on iTunes. Get the mobile app for iOS or Android. Download the transcript. Sponsor: Ariba, an SAP company.

Transcript of a BriefingsDirect discussion on how diverse buyers and sellers are using the Ariba Network to connect and collaborate in today’s digital economy. Copyright Interarbor Solutions, LLC, 2005-2015. All rights reserved.

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Spot Buying Automated by Ariba Gives Start-Up Koozoo a Means to Shop Efficiently

Transcript of a BriefingsDirect podcast on how spot buying and the Ariba Network has given a startup firm a leg up on procurement needs.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP company.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you from the recent 2013 Ariba LIVE Conference.

Gardner

We're here to explore the latest in collaborative commerce and to learn how innovative companies are tapping into the networked economy. We'll see how they are improving their business productivity and sales, along with building far-reaching relationships with new partners and customers.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I'll be your host throughout the series of Ariba-sponsored BriefingsDirect discussions. [Disclosure: Ariba is a sponsor of BriefingsDirect podcasts.]

Our next innovator case study focuses on how the spot-buying process is benefiting buyers and sellers, and how they're using the Ariba Network and Discovery to conduct tactical buying.

Here to explain the latest and greatest around how they have executed on agile procurement, we're joined by Ian Thomson, Koozoo’s Head of Business Development, based in San Francisco. Welcome, Ian.

Ian Thomson: Thank you, very much.

Gardner: First, Ian, tell us a little about Koozoo. What do you do? Why are you interested in buying and selling more stuff?

Thomson

Thomson: Koozoo is a technology company based in San Francisco, and we are the easiest way to share a live view with someone in particular or a broader community. We have built a very simple web application that converts your old smartphone into a geolocating webcam.

Gardner: What do you mean by "view." If I have upgraded my iPhone, and I have this old one, what would I use you to do with it?

Thomson: You would pull the old one out of your sock drawer, or whatever drawer that you have it in, and you dust it off. You go over to your WiFi network and download the Koozoo application, and that now makes your phone a webcam that you can stream and point to a website, if you had a website that you wanted to display it on, or on to the Koozoo site, where it could be private for your consumption.

On a personal level, it could be to make a baby monitor or something like that for a limited community, like a neighborhood watch group or merchant association that wanted to share their views or more broadly on the Koozoo community.

Happening around town

If you look at Koozoo, it looks like we're making equivalent of Google Street View, but live. Right now, we're limited to San Francisco, but were able to see what's happening around town.

Gardner: That’s really interesting. There is plethora of end devices that have cameras and WiFi, and you're able to then take advantage of that and give people the opportunity to innovate around the notion of either public or private streams. Is it just live stream? How can people just take a photo view every minute or six minutes, or anything like that?

Thomson: Not just yet, but that is certainly the direction we are moving in terms of building an ecosystem that allows you to make alerts for a certain movement or alerts when there are certain sounds that are anomalous, and are ones that you would want to record or see. But now, it's just an ambient streaming.

Gardner: So you're a startup -- resource constrained is, I believe, the way people would refer to that -- and you still need to buy and sell goods and services. When you were tasked with something that wasn’t a strategic, organized, or recurring type of purchase, how did you find what you needed, and how did Ariba factor into that?

Thomson: We're not really a buying organization per se. We're an engineering-based company. We have very few people and, when we need to buy something, it's usually something like walking over to Office Depot and picking up a couple of pencils, because we need pencils.

As I got smarter about what I needed, I was able to communicate that with the potential vendors.

Primarily, we had been looking at Amazon for that sort of purchase. As soon as we needed to purchase a few more things, we moved from pure retail to more of a wholesale sort of a buyer. We needed to buy more phones to do testing on. We looked at Alibaba and we looked at Amazon, primarily because I had only heard of those two, to buy larger quantity of used mobile phones in this case, because I wanted to take advantage of refurbished phones being more cost-effective for us for testing.

Gardner: You had a need for buying used end-point devices, mobile phones, smartphones, what have you. How did you find Ariba and how did you begin the process?

Thomson: Initially I found Ariba through an introduction. Somebody said, "If you're looking at Alibaba, why don’t you look at Ariba? It's more suitable for what you're looking for." And it certainly turned out to be the case.

Initially, we made that one purchase and subsequent purchases of mobile devices. It turned out to be a really good mechanism for doing some market analysis. I didn't know what I was buying. I'm not a mobile device expert, and I don’t come from consumer electronics.

I was able to learn about what it was I didn’t know and be able to iterate on my request for a purchase. I was able to iterate on that publicly, so that everybody got to see. As I got smarter about what I needed, I was able to communicate that with the potential vendors.

Sense of confidence

Gardner: Because we're here at Ariba LIVE, the conference, we've been hearing news from Ariba about spot buying as a capability they're investing in and delivering through their network and Discovery process. Is there something about having a pre-qualified list of suppliers that in some way benefited you or gave you a sense of confidence vis-à-vis going just on the open World Wide Web.

Thomson: I don’t mean to be disparaging, but that was a little bit of the experience on Alibaba. I did get a ton of responses that weren't necessarily qualified and they weren't qualified, because they hadn’t read my request very clearly. They were offering me something that clearly wasn’t supporting what I needed, but rather was supporting what they were trying to sell.

I had done some Google searches and tried to find vendors, whether it was for these used devices or for a specialized widget that I needed to have made and sourced. So doing that on Google was pretty tough, time consuming, and something that I wasn’t expert at.

I didn’t have the capability to ask the right questions. I didn’t even know whether I was in the ballpark of what expectations should be in terms of time for delivery, cost, or what an acceptable small batch really was, because initially I needed a small batch to test the product that I was developing.

I see how we could position our profile on Ariba Discovery to respond to inbound interest on that platform for something that we could solve.

Gardner: Since you've found Ariba, have you been using it for other procurement, and do you suspect that over time as you grow that more of that strategic buying capability might be of interest to you?

Thomson: Maybe. I don’t really see us ever becoming a very large buying organization. If we continue to develop this product, we already have a group of two or three suppliers that we've developed our relationship with over Ariba Discovery, which is the the spot buying platform that they have.

I don’t know if I necessarily would need more. I don’t know what our procurement needs are going to be moving forward. We're a little bit more interested in looking at it as a way to respond to potential leads. I'm on the sales side, not on the procurement side of our company.

As I look at moving forward, we do need to capture new leads. I see how we could position our profile on Ariba Discovery to respond to inbound interest on that platform for something that we could solve, whether that’s a surveillance system, a public safety system, or something like that. We would certainly be a very cost effective solution for that. So to be able to respond to inbound interest could be a very good place for us to go.

Gardner: So, it's a two-way channel. You were able to use Ariba Discovery and spot buying to find goods and services quickly and easily without a lot of preparation and organization, and conversely, there might be a lot of buyers out there using Ariba Discovery looking for a streaming capability and you would be popping up on their lists. Have you done that yet? What's the plan?

Product-development cycle

Thomson: That would be the hope, that there are a lot of people that want to buy it and use it. I haven't focused on that just yet. As a company, we're in a product-development cycle, not really in the business development sales cycle just yet. Ariba could be a very good way of figuring out what the market wants.

Gardner: So, it's not just a sales execution channel, but also a market research and business development channel, finding out what's available. You don’t know what people want, until you get it out in front of them, and of course, the spend for doing that through advertising or direct marketing is pretty daunting. Something like Ariba Discovery gives you that opportunity to do sales and research at no cost.

Thomson: It certainly does.

Gardner: Just to tease it out a bit more, because it's very interesting to me, did the devices that are supportive for you include the Android and iOS or are there others. If I wanted to download your app, what device would I need or at what prices would it be available to me?

You don’t know what people want, until you get it out in front of them, and of course, the spend for doing that through advertising or direct marketing is pretty daunting.

Thomson: Right now, we support the iOS suite, an iPad or an old iPhone, later than the 3GS generation. Before that, they didn’t have the necessary hardware components, the chip set, to support live streaming the way we do live streaming with encoding.

We are on some Android platforms, but Android is a very fragmented market, and as you develop toward Android, you have to keep that in mind. So we focus on certain platforms within the Android market first. As we define this product market fit, we will develop the app and then propagate the Android market.

Gardner: Well, very good to learn about you, and it's impressive on how you've been able to leverage spot buying, and there is the potential for you to have spot selling.

Thomson: Yes, sure.

Gardner: Great. We've been talking about the mounting need for spot buying and how a company in San Francisco, a startup has benefited from making this a new competency. Please join me in thanking our guest Ian Thomson, Koozoo’s Head of Business Development. Thank so much, Ian.

Thomson: Thank you.

Gardner: And thanks to our audience for joining this special podcast coming to you from the 2013 Ariba LIVE Conference in Washington D.C.

I'm Dana Gardner; Principal Analyst at Interarbor Solutions, your host throughout this series of Ariba sponsored BriefingsDirect discussions. Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP company.

Transcript of a BriefingsDirect podcast on how spot buying and the Ariba Network has given a startup firm a leg up on procurement needs. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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Combining Big Data and Cloud Capabilities for ECommerce Matches Buyers and Sellers Like Never Before

Transcript of a BriefingsDirect on how a mid-market company saw immediate results from participation in Ariba Discovery, eliminating the need for mailing half a million catalogs a year.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP company.

Dana Gardner: Hi, this is Dana Gardner, Principal Analyst at Interarbor Solutions, and you're listening to BriefingsDirect. Today, we present a sponsored podcast discussion on ways that businesses are using cloud and e-commerce to improve how they do sales, marketing, and online transactions.

Gardner

We'll examine how one company, Ohio-based LLT Barcode & Label, has found powerful new ways to develop sales and leads using Ariba Discovery.

To learn more about how social tools and business networks are reshaping eCommerce and how companies like LLT Barcode & Label is using the cloud to better connect with new customers, please join me in welcoming our guests today.

We're here with Rachel Spasser, Senior Vice President of Marketing at Ariba, an SAP Company, and Kris Hart, the Account Manager at LLT Barcode & Label in Stow, Ohio. Welcome, Rachel and Kris. [Disclosure: Ariba is a sponsor of BriefingsDirect podcasts.]

Kris Hart: Hi. How are you doing today, Dana?

Rachel Spasser: Thanks, Dana. Glad to be here.

Gardner: Rachel, this whole concept of finding customers, developing leads using cloud, using the networked economy and how people are linked up now more-and-more has become a function of the data that people are able to access.

Tell me a little bit about how things have changed, say now, versus five years ago, in terms of just connectedness, and how this is now being brought to bear on an age-old problem, which is finding sellers for buyers, and buyers for sellers?

Spasser: We're talking about major changes that have gone on in the past few years. If you think about the mantra around marketing, it's always been to make yourself, your product, and your company relevant to potential buyers.

Spasser

Ten or 15 years ago, as the Internet was really coming into its own, it provided significantly more data that helped us understand demographically, and a little bit behaviorally, who our customers were and what they were doing.

When we talk about the networked economy, business networks, and connected commerce we're really taking that to a whole other level, where as marketers, we're able to hyper-target, our potential customers not just on their demographics, but also be able to predict when they're going to be ready to buy.

They overtly raise their hand and say, "Hey, I'm interested in buying by a connected RFI or RFQ process." But we can also analyze the myriad data that's available today and put both unstructured data and structured data together in a way that helps us predict when they are going to be ready to buy. That's when we can actually present them with compelling offers. So it really does change the whole nature of the game.

What's appealing?

Gardner: Kris Hart, do you really care whether it's the cloud or the networked economy, or whether it's structured or unstructured data? What appeals to you in all this in terms of the change that's going on?

Hart: In general, you don't really care one way or another how you get it. the cloud and e-commerce makes everything a lot easier, not just for the seller, but also the buyer. It really helps with the relationship, and being on the cloud is much simpler, faster, and easier.

Gardner: Tell us a little bit about LLT Barcode & Label, so that we have a better understanding of your business, the vertical, the challenges that you face in terms of growing your business, and finding new customers?

Hart: We started about 16 years ago. It was a small company, and we're still a small company, where it's hard to get out in front of buyers. When we started, we would send out about a half-million catalogs a year. Those catalogs have inside them labels, thermal transfer ribbons, and laser labels, and items like mobile computers and printers to be able to print those items.

Hart

We started out as a small company, basically a distributor for a company that needs to ship a label via FedEx, UPS, or however. They need a label on that box to be able to ship their product. So as far as vertical markets go, if you name a company, they have to ship something, and they'd be able to use that.

So we play in every single market out there. We gross roughly about $12 million a year and we have about 15 people who work for us.

Gardner: So, you're a mid-market firm, with potentially a very wide addressable market with anyone that's doing shipping and delivery activities. How did you do lead generation and sales and marketing before you started the cloud methods that seemingly have been so successful?

Hart: The way we started is that we would have a lot of catalogs printed with our most popular items and then we would buy lists from Hoover’s, or somebody like that, and we would send out half a million catalogs a year.

We were hoping that everyone who got one of those catalogs would call us and want to buy something. But that's not the case, and over the past 15 years, that return on investment (ROI) has gone down significantly.

We started out as a catalog company, and now the catalog companies are, in a sense, dying or aren't as successful by and large. So we had to find new ways to grow our business.

Gardner: Correct me if I am wrong, but that was mostly you pushing your message into some other organization, with not a lot of pull necessarily. It seems to me that you would want a little of both, the pull and the push. How did the cloud change that equation?

Internet has helped

Hart: The Internet has really helped. A lot of people at home are using sites like Amazon.com and eBay and they're getting used to just looking on the Internet when they need to buy something.

When they go into work, because it's so easy at home, they want to be able to do the same thing. It's a win-win for both sides. We don't have to print lots of catalogs every year, and they can just find us on our website or search engine via Google, Bing, whatever.

Gardner: Why wasn't it just creating website and being part of the massive index that Google and other search engines use? Why was it better moving towards a structured cloud environment, an e-commerce cloud, a networked economy approach like Ariba Discovery? Why was that different?

Hart: The biggest thing with Ariba Discovery is that it's very much like match.com. We wanted to be in front of buyers when they were ready to place an order. We wanted to be that company that that person on the other end is going to come search for, see us, and give us an opportunity for their business.

If I walk in in the morning, I already have leads there. I already have an opportunity with a buyer who knows what they're looking for. They're out there on Ariba Discovery, asking me, "Can you help me?" That's a lot easier than like the catalog theory, hoping that someone runs across your website.

You know automatically what that buyer is looking for and where that buyer is.

You know automatically what that buyer is looking for and where that buyer is, and hopefully within a couple of sentences, a couple of conversations with them, you can figure out when they need to buy.

Gardner: Back to you, Rachel. When you hear Kris describing how they’ve come to these new approaches, what are you thinking? What is it that occurs to you?

It seems to me that he is talking about an ability for a mid-market company to scale down to the individual. It's pretty impressive, the granularity with which commerce could happen. Not only that, but at the scale of a global marketplace, it's kind of fascinating that it’s both downscale and upscale at the same time.

Spasser: It is, and I think if you listen to what Kris said, the Internet has enabled business to be done faster and for him to find new customers faster and more efficiently.

But where the business networks really differentiate themselves from the Internet as a whole is that there is a common platform, where both buyers and sellers are going to connect and find very specific commodities or services that meet their specifications. Creating a platform that enables them to get to that level of granularity enables them not just to conduct commerce faster, but conduct commerce smarter.

More and more data

As we look at the value of the business networks, over the course of time, these networks are, in essence, aggregating more and more data and insights that ultimately help companies like LLT Bar Code in that mid-market that want to do business globally. At the same time, it helps global buyers that want to buy, for various reasons, from companies that are either local suppliers, from companies that might have green initiatives, women-owned business, or diverse-owned business.

So there are a lot of different criteria that go into determining who you want to buy from or sell to. The beauty of the business network is that it gives you the ability to both get insight and get a lot of information on the buyer or the seller, and to connect based on very, very specific criteria.

Gardner: Kris, one of the things that’s interesting in comparing a web-based open-Internet approach to something more standardized is speaking the same language, data, metadata, taxonomy. It might be one thing for you to put up information on your website, but somebody who's searching, or even the search engine algorithms, might not understand the importance of certain terms and lingo.

Is there something about going into environments dedicated to buying and selling, where you can actually line up the right information, description, indexing and terms, or even just the way of doing business, the process behind doing business? Tell me how a common understood business-oriented environment has helped with your results as well?

Hart: Well, with Ariba Discovery it’s great. They have postings for all sorts of commodities and items that a buyer may be looking for. A buyer can check them off on his screen and then send out an RFQ.

With Ariba Discovery it’s great. They have postings for all sorts of commodities and items that a buyer may be looking for.

The nice thing about having that similar platform is that I set up a profile. I select specific commodities of the types of business and the items that we operate in. With that, a lead is automatically given to me. The buyers are looking for specific things, and it may be in his own terms or maybe a little bit different than how he may search it on the Internet and possibly miss us.

I can take my list of commodities and then it will be automatically generated. It’s going to come pretty close. He is going to be right there for me to be able to respond to whether or not we can help them, yes or no.

Gardner: So those hit-or-miss semantic issues that are certainly part of the Web are fixed and amended. Your semantic matchmaking, as you put it earlier, is automated and therefore that probably makes this a lot more powerful. Tell me how powerful. What are some examples of what’s happened when you have gone to Ariba Discovery for lead generation and new market penetration?

Hart: We started looking at Ariba Discovery in late 2011. We were trying to find some other way to gain new customers and to grow the business. We decided on Ariba Discovery in January of 2012. There were a couple of RFPs out there, and I thought, "Why not give it a shot?"

So we respond to a couple, and the first RFQ that I had responded to was for some blank labels and a couple of colored labels. A couple of weeks later I get an email from the client that had posted the RFQ, and they want us to bid on their entire distribution, labels, ribbons, and shipping items.

Too good to be true

And after going through their process of RFQs, add-in items, pricing, and everything else, we won about a $400,000 deal via Ariba Discovery. That was for a two-year contract, and that was the first one. It was almost too good to be true.

The great thing about it was that we started in the middle of January, when I responded to the RFQ and we had the contract and everything signed and they were buying from us in April. Very quick process.

Gardner: What was your cost in acquiring this customer?

Hart: With Ariba Discovery, you can use Ariba Discovery for free or you can use the Mid-Level or the Advantage. And we decided to go with the Advantage.

That had some other benefits with the profile and things of that nature and it was only $3,000. We decided to take some of our marketing budget and put it into that and at least give it a shot. We were more than happy. We got our ROI right-away, and it's a much better and simpler process than sending out a half a million catalogs a year.

Gardner: Absolutely. Rachel, again reacting to what Kris has said, are we missing anything in this equation? I'm interested in this semantic match-up that takes place, the data, and how this can be automated. Kris is obviously talking about strong ROI. Is there more to the story here that we’re missing in terms of how buyers and sellers are matching up in new ways?

You’re not wasting your time. You’re not sifting through a lot of unqualified opportunities as the seller.

Spasser: We love to hear stories like Kris’ about immediate ROI. And we hear them over-and-over again from suppliers on the network.

One benefit, as we talked about, is the ability to define very specific criteria as a seller as to what you sell, so that when you do get posts that are directed to you, you know that they're relevant to you. You’re not wasting your time. You’re not sifting through a lot of unqualified opportunities as the seller. And the benefit to the buyer is the same.

As the buyer posts, their posts are being sent to people who are all qualified, who all have the ability to meet the specifications that they have created. Therefore, it's saving a lot of time on their part as well. When you look at the two-sided model, it really is a win-win both for the buyer and the seller within the network.

One of the hidden pieces of gold within the network is the data that's created over time from all of this transactional information, as well as data that is created individually from buyers and seller. They're providing information on ratings and reviews of how quickly they got paid, if they're a seller, by a particular buyer. Or it's the reverse, how accurate and on time deliveries are if you’re a buyer looking at a seller.

So, the unstructured information, combined with a lot of structured data, is creating an opportunity to make much better matches and have buyers and sellers that are much more informed about one another as they enter into business relationship.

We all know the more that we understand and have well-defined expectations of our business partners, the more effective those relationships are over the course of time.

Some structure

Gardner: Kris, you've obviously been exploiting and enjoying benefits from the discovery aspects of the Ariba network in the cloud. But, beyond the actual finding of that customer, that customer might have many years of business to be had and there needs to be perhaps some automation or structure around that relationship.

Have you been able to find that the services around process for procurement, automating the invoicing and PO process, the data, even the transactions. Is there sort of a progression here that, once you've established a connection with a customer, there are other ways to exploit these services and make that a more efficient customer relationship?

Hart: Yeah, it's funny that you bring that up. Right now, that particular customer has gone to Ariba for some other items that they are going to start using for procurement and different items like that. What we're hoping is that once that process takes over, then we can be in the supplier network and possibly even set up e-catalogs for them and make their process a whole lot more efficient and easier.

That way, if they have any transition in buyers, someone is on vacation, or anything like that, there are no questions about the items that they purchased from us. There are no questions on the pricing, on who to send the purchase orders to, or anything like that. It's all handled by Ariba.

You can now start connecting with multiple buyers via the network, which enables you to create even greater efficiencies.

Hopefully, we'll be able to set up a catalog, and they'll be able to smoothly purchase from us. It already helps us being on the supplier network and then them hopefully getting ramped up and making everything a whole lot more smooth.

Gardner: Rachel, it seems as if Discovery is an important part of this, but it's really kind of the point on the arrow. There's a lot of wood behind that in terms of more streamlining and more efficiency. How are the new services being brought to bear on helping mid-market companies like LLT extend their benefits beyond the lead generation into the whole e-commerce lifecycle?

Spasser: It's great to hear Kris talk about the benefits as it relates to efficiency from a process perspective on the network. One of the other benefits of setting up a catalog to do business with that one buyer on the network is that now you have the catalog set up on the network.

As you get additional buyers, you're using the same catalog and the same infrastructure. You can now start connecting with multiple buyers via the network, which enables you to create even greater efficiencies as a mid-market seller who may have limited resources within the company to issue and reconcile invoices.

The efficiency of setting up one relationship is the starting point. There is much more efficiency as you start to establish more-and-more relationships as a seller over the network. But there are other services that we offer over the network that also create value, and one example is our Dynamic Discounting Program.

For example, as a seller on the network if you would like to get paid faster from one of your buyers, you can offer different payment terms. Let's say your contract is a net-60 payment term, and you’d like to get paid faster because you’d like to make some capital investments in your company. You could offer to provide a discount for a net-10 payment.

Discount terms

We have many mid-market suppliers who have offered those discount terms to their buyers, so that they can self-fund growth for their own companies. That's yet another benefit of doing business on the network.

The third major benefit is the visibility and predictability that you have in relationship with the customer. At any point in time, as a seller on the network, you can go in and see the status of where your order stands, where your payment stands, or whether your invoice has been approved for payment.

It gives you a lot more visibility, and therefore predictability, as a mid-size business, into things like cash flow. You can anticipate when you're going to get paid, instead of having to pick up the phone 16 times and say, "When is the check is going to come? Have you approved the invoice?"

So there's efficiency, visibility, and predictability, and then there is the opportunity to impact cash flow by using some of the more sophisticated tools like Dynamic Discounting to speed up payment.

Gardner: Rachel, Tell me a little bit about some of the future roadmap that Ariba is embarking on around a wider, deeper, richer basket of goods and services.

So there's efficiency, visibility, and predictability, and then there is the opportunity to impact cash flow by using some of the more sophisticated tools like Dynamic Discounting to speed up payment.

Spasser: One of the things that we are doing, really focused on the lead generation side, is expanding the services that we offer around Ariba Discovery that can help companies like LLT Barcode & Label find new customers worldwide.

Related to that is the ability to create multiple profiles that are very highly targeted. So for the various products that LLT Barcode & Label offers, they could create a profile unique to different industries. Or if there are different industry requirements around labels and barcodes, they can create very specific, targeted profiles that really make them extremely relevant to buyers within various industries.

Another service that we are offering is what we are calling "Sellers You Might Like," and that's the ability to based on what someone is searching on proactively suggest sellers that meet their criteria.

So even if a buyer does a search and doesn't necessarily click on a particular supplier, if that supplier meets those criteria from an algorithm perspective, that suppler will be proactively suggested, especially if that supplier has received high ratings and reviews from other buyers on the network.

So there are couple of new services that are being offered from the Discovery side that will really accelerate the ability for mid-market companies like LLT Barcode & Label to grow their business and expand the value that they get from using the Ariba network.

How to get started

Gardner: I'm afraid we're just about out of time, but Kris, I wonder if you might have any 20-20 hindsight, based on your experiences so far, that you could offer to other people who are looking to get started on this cloud-based, commerce and lead generation activity.

How do you get started? What would you recommend for others as they embark on this?

Hart: Definitely give it a shot. Set up a free profile and start getting some leads generated, something that comes your way. Definitely make sure you're in the right commodities. Don't start clicking boxes for commodities that you can't offer. That way, your leads are more precise and more ready to go Then see what happens for free.

Definitely give it a shot. Set up a free profile and start getting some leads generated.

If you want extra help and a little bit better outreach with the marketing profile, go up the next step or even all the way to the top like we did. We saw the benefits and doing that with the marketing help that we have from Ariba and how to use the Discovery tool. As I said, that paid off for us, but definitely give it a shot. If nothing else, just set up a free profile and see where that takes you.

Gardner: All right. Well I'm afraid we'll have to leave it there. You've been listening to a sponsored BriefingsDirect podcast discussion on ways that businesses are using cloud and e-commerce to improve how they do sales, marketing, and ultimately online transactions.

We've seen how one company Ohio-based LLT Barcode & Label, has found a highly effective way to develop new sales and leads using Ariba Discovery. So let's thank our guests, Kris Hart, Account Manager at LLT Barcode & Label. Thank you so much, Kris.

Hart: Thanks a lot. I appreciate it, Dana.

Gardner: And also Rachel Spasser, Senior Vice President of Marketing at Ariba, an SAP Company. Thank you, Rachel.

Spasser: Thanks, Dana. I appreciate the opportunity.

Gardner: This is Dana Gardner, Principal Analyst at Interarbor Solutions. Thanks a lot to our audience for listening, and don't forget to come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP company.

Transcript of a BriefingsDirect on how a mid-market company saw immediate results from participation in Ariba Discovery, eliminating the need for mailing half a million catalogs a year. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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Here's Why Healthcare Businesses Must Efficiently Manage Their Suppliers, Purchases and Processes

Transcript of a BriefingsDirect podcast on how a major healthcare services company is leveraging tools from Ariba to cut costs and improve efficiency.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Dana Gardner: Hello, and welcome to a special BriefingsDirect podcast series coming to you from the recent 2013 Ariba LIVE Conference.

Gardner

We're here to explore the latest in collaborative commerce and to learn how innovative companies are tapping into the networked economy. We'll see how they are improving their business productivity and sales, along with building far-reaching relationships with new partners and customers.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, and I'll be your host throughout the series of Ariba-sponsored BriefingsDirect discussions.

Our next innovator interview focuses on MedAssets, a healthcare industry procurement, spend, operations, and supply-chain services company, which currently manages some $50 billion of supply spend for its customers annually.

We'll learn how the healthcare sector has unique operational efficiency and regulatory challenges and how MedAssets, in partnership with Ariba, an SAP company, has found ways to improve health provider and supplier compliance, reduce costs, and develop better accuracy.

To hear how they did it, please join me in welcoming our guest, Rick Grodin, Senior Vice President of Product Management at MedAssets, based in Alpharetta, Georgia. Welcome.

Rick Grodin: It's great to be here. Thanks for having me.

Gardner: We’re here at a very busy Ariba LIVE Conference, and one of the things that people are dealing with is how to make their particular vertical industry and the particulars of their own company work within a broader infrastructure and networked economy. I'm particularly interested in the healthcare industry.

Rick, what's going on in healthcare and why is this such an important area for focusing on innovation, productivity, and cost reduction?

Grodin: We manage spend on behalf of 3,000-plus providers, both on the non-acute care side, as well as in the for-profit and not-for-profit acute care hospital community. The challenges that they're facing are quite remarkable, both from an incremental-cost perspective, whether that be supply cost or labor cost, as well as continued pressure on what are already razor-thin operating margins -- typically between 0 and 3 percent.

Significant consequences

With the Affordable Care Act coming down the pike, officially passed and certainly soon to be implemented, reimbursement per unit is going to come down materially for hospitals, and that’s going to have significant consequences on provider operations and financial health.

Grodin

As millions of new people come into the healthcare system, likely to be reimbursed through the state exchanges somewhere between Medicaid and Medicare rates, that’s going to have a significant impact on that operating margin, because hospitals are already losing money at Medicaid and Medicare rates.

You're going to have a significant influx of new patient volume at lower reimbursements. Therefore, the need for the healthcare community to take out substantial cost over the next couple of years is just going to continue to intensify significantly.

Anything that we can do, as a healthcare provider partner, to help them bring down those costs from a back-office operational efficiency perspective is going to be extremely important.

Gardner: How do we get those better efficiencies, not only from within an organization which has been under way for some time and will continue, but when you go outside your borders? When you look toward supply chains, the networked economy, and cloud providers, what's the control point? How do you exercise control and management, when these are outside the borders of your healthcare-provider organization?

It’s not only about how we can improve the financial health of our hospital customers, but also our supplier partners.

Grodin: For us, specifically at MedAssets, the supplier community is extremely important to us. It’s not only about how we can improve the financial health of our hospital customers, but also our supplier partners. If we can continue to work with our supplier partners to bring down their cost, they can then pass along those efficiencies and offer lower price points to our provider customers. So it’s a win-win for everybody.

Today, through MedAssets eCommerce Exchange and transaction management services, we help create a more efficient operating environment, with respect to getting purchase orders to suppliers. But because it’s through an EDI-based system, it’s basically just getting paper there more quickly, as opposed to correcting and rejecting invoices that are wrong on the front-end, so that they don’t need to be worked on the back end.

Creating a more efficient operating environment with respect to that paper purchase order (PO) or invoice, and basically enabling a provider and a supplier to conduct that commerce through the cloud, our exchange, or a combination thereof, will create significant operating efficiencies on both sides of the house.

Now, all of a sudden, the accounts payable clerk that’s sitting in a hospital doesn’t have to manage an exception. Today, they're constantly struggling with whether the PO price is the same as the contract price and the same as the invoice price. In many instances, it’s not.

So they need to circle back with the supplier to say, "The invoice is wrong, and you need to fix it." Or they need to circle back internally and ask why they're cutting a PO that doesn’t match the contract price, whether it’s a locally negotiated contract or a contract through a group purchasing organization.

Added value

So, it's the ability to catch those invoice exceptions upfront. All of that exception management activity can be repurposed to value-add activities internally, whether that’s reinvesting completely in patient care delivery or just repurposing those FTEs on the back end to again do more value-added activities that are not related to just managing an exception.

Gardner: I'd like to hear more about how Ariba and MedAssets work together, but let's learn more about MedAssets first. Tell us a bit about the history of your company, what you do, and the size, so we have a better sense of how you fit in this picture.

Grodin: We touch approximately 4,200 acute-care hospitals across the country, as well as over 120,000 non-acute care providers. We have two operating segments within the organization.

The one that I primarily focus on for product management is our Spend and Clinical Resource Management group. Within this segment, we deliver value to providers through our  group purchasing organization, technology-enabled services, an analytics platform and procure-to-pay solutions that are all aimed at reducing cost on behalf of our providers.

The other element that we bring to the table is through our Advisory Solutions group, which is a number of consulting practices that can address operational improvement opportunities or other areas of cost that are not impacted just through procurement or through a group purchasing organization.

As most people are aware, labor cost is approximately 50 to 60 percent of total cost for a hospital. It’s a significant area of opportunity.

As an example, we have a phenomenal group that focuses on clinical utilization and bringing down physician preference-item costs. We have a group that focuses on permanent labor and agency labor. As most people are aware, labor cost is approximately 50 to 60 percent of total cost for a hospital. It’s a significant area of opportunity.

Finally, we bring lean transformation and process-improvement capabilities to healthcare through another practice in our Advisory Solutions group. There have been tremendous benefits brought through Lean to other industries, and we're trying to bring that to the healthcare environment as well.

Gardner: Looking back into MedAssets, what other tools do you have in your toolbox, to use your phrase, that you can help health providers improve their financial standing?

Grodin: As I mentioned before we have our Spend and Clinical Resource Management segment that manages over $50 billion in spend, but we also have another large operating segment where we provide revenue cycle management services.

So we have a whole suite of technologies that can impact everything -- the front, middle and back portion of the revenue cycle -- as well as the Revenue Cycle Services group that provides both consulting services, as well as a shared-service environment for taking on revenue-cycle activities within a hospital environment.

Gardner: How about the relationship between MedAssets and Ariba? Do you utilize their services in their cloud activities, technologies, and processes, and then apply that through your's? Is this an ecosystem type of relation? How does it work?

Two fronts

Grodin: Our relationship with Ariba is on two fronts. We're currently in the process of implementing their Procure-to-Pay solution for our own internal use within MedAssets, and our team is extremely excited about how things are going so far.

I was mainly focused on working with the Ariba team on putting together the strategic partnership that we announced in early April and that we're extremely excited about. We wanted to partner with the leader in global e-commerce and there was no doubt that that was the Ariba team.

We’d like to bring the capabilities that are proven in other industries, where Ariba has basically gone to market and been extremely successful, and bring those similar cloud-based and network activities into healthcare.

As I alluded to before, we have our own eCommerce Exchange and Transaction Management services, as well as a partnership on the front-end for requisitioning through Prodigo.

Historically, we've done a very good job of working with the buyers in hospitals to requisition an item and get that purchase order out through our eCommerce Exchange and Transaction Management services to the vendor. Where we’ve fallen short is in helping our suppliers and providers get that invoice back most efficiently.

The other thing that’s extremely exciting about what Ariba brings to the table is the fact that they have over one million vendors on their network.

What's great about the Ariba Network is that we can link our eCommerce Exchange with the Ariba Network to enable a more efficient transaction process. We enable providers to get a PO out through our eCommerce Exchange or through the Ariba Network electronically, and then enable suppliers to send that invoice back electronically through their exchange or through invoice conversion services, which is basically taking the paper invoice and converting it into an electronic invoice.

Multiple benefits come out of that. It’s a perfect complement to what MedAssets has already been doing in the healthcare community with our provider clients, but taking it to the next level. The other thing that’s extremely exciting about what Ariba brings to the table is the fact that they have over one million vendors on their network.

Today, we do commerce through our exchange with about 350 traditional medical/surgical vendors, whereas Ariba has perfected the world that they call "indirect spend" and we call "purchased services." That's a huge unlock both for us and for the provider community.

We believe that purchased services spend is just as big as the spend that goes through the GPO, if not even bigger. Typically, that has been a very hard area for providers to get their arms around, because they haven’t had access to the data.

The main reason for that is that most of the purchased services spend is a non-PO transaction. So it’s very hard to get to that granular line-item level detail to break down that spend, whether it’s by contract category or specific vendor. You can’t manage anything if you can’t see it.

Significant value

So we're extremely excited about leveraging the Ariba Network and working with them to capture 100 percent of provider spend, not just med/surg and PO-backed spend, but all of the spend that’s coming out of the hospital. The value this can bring to the provider community is significant.

Gardner: It sounds like a really good marriage between the general approach that Ariba can have and the more verticalized, specialized approach that you have. It's sort of the best of both worlds. What did you do before Ariba, and how long have you been working with them?

Grodin: We've been in dialogue with Ariba for several months about a strategic partnership. We hadn't worked with Ariba in the past so this is a new relationship. But after speaking to customers of theirs, doing our due diligence in other industries, and talking to some of their healthcare clients today, we knew that this would be a great strategic fit both for us and for them.

Gardner: Rick, tell me a bit more about how the services at MedAssets and some of the capabilities at Ariba coming together to offer you the capabilities to deliver into the market things that perhaps you've never been done before.

Ariba has created a smart invoicing capability, because it’s a network, as opposed to just an EDI pipe.

Grodin: This is where I get very excited about the potential of what Ariba and MedAssets can do together in the marketplace. As I mentioned before, we have our eCommerce Exchange, which is EDI-based, and we can get a certain portion of invoices back electronically through our exchange.

There are other offerings in the marketplace that are very similar, but really what they do is just get a paper invoice back into the provider’s hands more quickly. But you don’t know if that invoice is correct. If it’s not correct, there is a whole lot of inefficiency in managing that exception on the backend.

Ariba has created a smart invoicing capability, because it’s a network, as opposed to just an EDI pipe. Those invoices that are inaccurate can be rejected on the front-end, so they never even get to the provider until they are accurate.

The best part about it is that rules engine -- and that I believe that you can customize up to 70 different rules -- is dictated by the provider themselves. It’s not a built-in, one-size-fits-all type of solution. Depending on the unique needs of that provider, they can customize that rules engine to reject inaccurate invoices back to the supplier in real-time.

It’s the whole notion of garbage in, garbage out. We're preventing the garbage from coming through, which is then creating those efficiencies in accounts payable. That is absolutely something that’s going to be unique to healthcare and doesn’t exist today, and which again will create tremendous operational efficiencies on the back end.

Because of smart invoicing and the overall transaction efficiency that’s created through the exchange and the network, we're going to be able to enable providers to get invoices in a ready-to-pay status much more quickly. Industry best practice is five days. We've seen metrics, where it could take anywhere between 20 and 40 days to get that invoice approved for most healthcare providers today.

Dynamic discounting

Our relationship with Ariba will enable us to leverage Ariba’s working capital management solutions as well. They’ve got something that they refer to as Dynamic Discounting, which creates the ability to have an ad-hoc negotiation for further cost-of-goods-sold reductions between a provider and a supplier.

Because of the increased visibility into where an invoice is sitting and what the status of that invoice is between suppliers and providers -- something that doesn’t exist in healthcare today -- a supplier can go in and see that an invoice is sitting in a ready-to-pay status.

They can then offer an incremental discount to the provider, so that if the provider  has additional cash on hand and it’s better used to drive additional discounts as opposed to sitting and getting short-term interest, that can make a tremendous amount of sense.

So, there's also the ability to optimize prompt-pay discounts, where appropriate, because we're getting those invoices in a ready-to-pay status much more quickly. So if it’s a two percent discount if you pay within 10 days, and the average invoice isn’t being approved for 20 days, all of a sudden I've missed that window. Even if I have cash on hand, I can’t leverage it.

Even better, if I've missed that prompt-pay window, but am willing to pay on day 20, instead of day 30 or day 40, all of a sudden there is value coming back to the provider as opposed to no incremental value for paying early. It’s just another lever or another tool in the toolkit that we can use to drive further cost reductions in our partnership with Ariba.

As the reimbursement models are changing in healthcare, they're getting more-and-more focused on clinical quality, safety, etc.

Gardner: Of course, healthcare being such a large part of the economy, we're talking about some very large sums of money. But when it comes out to eking out these efficiencies, when you can reduce those paper invoices, when you can streamline the processes, and you can provide the right data at the right time to the right people to make choices to automate over time, what sort of savings are we talking about? Do you have a sense of what the payoffs are when this is done properly?

Grodin: The benefits are significant in a couple of areas, making that back-office function, specifically in AP, more efficient, more scalable, and being able to repurpose the work that was being done in that department and in other back-office administrative areas. Also, the ability to reinvest those resources in front-line patient care delivery.

As the reimbursement models are changing in healthcare, they're getting more-and-more focused on clinical quality, safety, etc. That’s where a hospital’s core focus needs to be, not in the back-office. It needs to be with the patient. Certainly there are significant FTE and operating efficiency benefits created by this partnership, but what we are particularly excited about is more from a contract-compliance perspective.

Through our eCommerce Exchange, our transaction management service, as well as what Ariba is going to bring to the table through PO and invoice automation, invoice conversion services, invoice professional which is their workflow tool, we'll have the ability to ensure that folks are buying on contract where they should be and also ensuring that they are paying the right price. We do a good job today of ensuring that that PO price matches the contract price, but where we have been challenged in the past is the ability to bring that invoice price in.

Significant benefits

It’s going to bring significant benefits, because in some of the research that we're doing with very sophisticated health systems, they're finding that they may only be buying on contract 30-40 percent of the time. So a contract is only as good as its use. If it’s just sitting in a drawer and nobody is accessing it, all the great work that’s been done by their sourcing team or our sourcing team is for naught.

The ability to do all of that in real time, to take that PO price match it up against our contract price and against the invoice price, is going to ensure not only are they buying on contract, but they are paying the right price.

Gardner: As we move further down the road, we see that the technologies in cloud computing and data analysis are being brought to bear on some of these issues of more opportunity, gain insight, see the trends and bargain, and understand what the market will bear, rather than just dealing on a point basis. Do you expect that you'll be looking for more analysis services from providers like Ariba and how important is that in the long-term for further eking out productivity gains?

Grodin: As our relationship continues to blossom with Ariba, I'm sure we’ll be having conversations around their spend visibility and other analytic tools that they can bring to the table. Within MedAssets, we have  our own analytics tools, including service line analytics, spend analytics and pharmacy analytics.

For us, the true unlock is the ability to get access to purchasing and spend data, which is where we are very excited.

For us, the true unlock is the ability to get access to purchasing and spend data, which is where we are very excited. We capture a lot of financial and spend data today, but this purchasing and  indirect spend area is really an untapped horizon where the data and the technology that Ariba is going to bring, in combination with our analytics, people and process, will provide significant benefit.

We currently manage about $5 billion of spend through our National Procurement Center, which is the largest shared services operation of its kind in healthcare today. That combination of people, process, and technology is absolutely going to unlock new opportunities in healthcare from a spend-management and cost-reduction perspective.

Gardner: We’ll have to leave it there. We have been talking about the healthcare sector’s unique operational efficiency and regulatory challenges and how MedAssets, in partnership with Ariba, has found ways to improve health provider and supplier compliance, cost and accuracy of results.

I’d like to thank our guest. We're here with Rick Grodin, Senior Vice President of Product Management at MedAssets. Thank you so much, Rick.

Grodin: Thanks for having me. I’ve enjoyed the discussion.

Gardner: And I’d like to thank our audience for joining us here for this special podcast coming to you from the 2013 Ariba Live Conference held recently in Washington, DC.

I'm Dana Gardner, Principal Analyst at Interarbor Solutions, your host throughout this series of Ariba-sponsored BriefingsDirect discussions. Thanks again for listening, and come back next time.

Listen to the podcast. Find it on iTunes. Download the transcript. Sponsor: Ariba, an SAP Company.

Transcript of a BriefingsDirect podcast on how a major healthcare services company is leveraging tools from Ariba to cut costs and improve efficiency. Copyright Interarbor Solutions, LLC, 2005-2013. All rights reserved.

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